Growth Without Losing the Spirit
As Croatian companies and institutions grow, a real risk is losing the spirit that made them special, the closeness, the energy and the sense of shared mission that mark a young, rising organisation. The keynote addresses that risk, showing how to sustain growth without sacrificing the culture and character that fuelled it, so that getting bigger does not mean getting blander.
For a Croatian audience, that concern is timely, as many of its organisations are scaling quickly. The session shows how a growing organisation protects the spirit of its early days even as it professionalises and expands, keeping the human energy that a rising nation's best companies are known for. Growing while holding on to what makes an organisation special is, the keynote argues, one of the defining challenges of a fast-growing economy.