Hanover as an Events City
Hanover is one of the world’s great trade-fair cities, defined by Deutsche Messe, the largest exhibition ground on earth, on the southern edge of the city. As the capital of Lower Saxony it also holds regional government and the headquarters of major industrial, insurance and travel companies, giving it a calendar built around industry and large-scale events.
For an organiser, the Hanover audience is industrial, international and used to scale, drawn from manufacturing, technology and the trades that gather at the world’s biggest fairs. Kevin is booked into that setting when an industrial or corporate audience needs a keynote with substance in a city that thinks in terms of major occasions.