Reinvention in Traditional Sectors
Innovation is not only for start-ups, and the keynote makes a point of speaking to Greece's traditional sectors, shipping, agriculture, food, tourism, which are reinventing themselves in profound ways. A centuries-old industry adopting new technology and new thinking is innovating just as genuinely as any tech founder, and the session honours that, so a traditional audience does not feel innovation is something happening only to others.
For a Greek audience rooted in established industries, that inclusion is important. The session shows how a traditional business reinvents its methods, its products and its place in the market while keeping the strengths that made it endure, so innovation becomes something every Greek sector can claim. Reinvention in the old economy, the keynote argues, is as vital to the recovery as invention in the new.