Cyclical and Seasonal Pressure
Many Italian sectors live by cycles: the fashion calendar, the tourist season, the harvest, the trade-fair rhythm. Pressure arrives in predictable waves, with intense peaks and quieter troughs, and the challenge is to perform in the peak without collapsing before the next one.
Kevin speaks to teams that live these cycles about pacing effort across the wave, using the troughs to recover properly rather than filling them with catch-up, so the peaks can be met again and again without cumulative damage.