Confidence Selling to the World
A Kosovo seller sometimes needs the confidence to believe they can sell to buyers in richer, larger markets at all. That confidence, grounded in a real offer, is often what turns a firm from serving only home toward reaching the world.
Kevin speaks to that confidence. For a Kosovo audience, the keynote helps sellers believe they can win business abroad, so a young firm reaches for international customers rather than assuming they are beyond it, which for an emerging economy is often the first barrier to fall, since a firm that does not believe it can sell to the world will never try, however good what it has to offer.