Built by Great Undertakings
The UAE has grown by staging great undertakings, from record-breaking buildings to world expositions, and the keynote makes something of that. The country has repeatedly set itself a landmark goal, a project or an event on a scale meant to draw the world's attention, and then delivered it, using each as a spur to further growth, and Kevin sets out how an organisation grows by setting itself ambitious, galvanising undertakings of its own. A bold goal, well chosen, pulls an organisation forward.
That way of growing through great undertakings is instructive. An organisation with a bold, concrete goal to rally around grows in a way that steady incrementalism rarely matches, and Kevin makes the session concrete about how to choose and pursue such an undertaking well. A UAE room comes away better able to grow by setting itself ambitious, galvanising goals, in the way the country has repeatedly drawn the world's eye and driven its own growth forward.