Private · Confidential · By Application

Communication Coaching Advisory In Belgium.

Brussels, seat of EU institutions, NATO commands and multinational headquarters, imposes a distinct set of communication demands on executives, boards, regulators and investors. Kevin Abdulrahman is the Communication Coaching advisor to organisations engaging with the National Bank of Belgium (NBB), the Financial Services and Markets Authority (FSMA) and Euronext Brussels, offering tailored guidance on message discipline, regulatory submissions and stakeholder briefings. Failure to communicate precisely here risks material financial loss, regulatory sanction and lasting reputational harm for listed companies and public bodies alike, so engagement strategies must align with Belgian legal frameworks, market conventions and the scrutiny of international actors.

This advisory covers:

Communication Coaching Advisory For Multilingual Institutional Leadership
Communication Advisory For Federal And Regional Political Principals
Communication Coaching Advisory For EU-Facing Executives And Officials
Communication Advisory For Belgian Corporate Board And Governance Contexts
Communication Coaching Advisory For Academic And Research Institution Leaders
Communication Advisory For Diplomatic And Multilateral Engagement In Belgium

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What Mohamed Al Hashemi Says About Kevin Abdulrahman

Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Belgium Principals Retain A Communication Coaching Advisor Of Record

Belgium occupies a singular position in the global leadership landscape. As the host nation of the European Commission, the European Parliament, NATO headquarters, and the Council of the European Union, Brussels functions as one of the most concentrated arenas of institutional power and multilateral negotiation on earth. Principals operating within or adjacent to these bodies — whether as ministers, commissioners, secretaries-general, or senior advisors — face communication demands that are structurally unlike those encountered in any other capital. The expectation is not merely fluency; it is the capacity to command authority across linguistic registers, cultural frames, and institutional protocols simultaneously. Belgian federal ministers addressing the Chamber of Representatives, executives presenting before the Nationale Bank van België, or leaders engaging with the Vlaamse Regering and the Gouvernement wallon must calibrate every message with precision that accounts for Flemish, Walloon, and Brussels-Capital sensibilities in a single breath. Retaining a Communication Coaching Advisor of Record is how the most consequential principals in Belgium ensure that precision is never left to chance. Beyond the institutional tier, Belgium's corporate and civil leadership landscape is equally demanding. The Fédération des Entreprises de Belgique and its Flemish counterpart VOKA represent thousands of organisations whose leaders must communicate credibly across domestic and international audiences. Principals at Solvay, UCB, Bekaert, Proximus, and Ageas operate in boardrooms where communication failures carry measurable reputational and commercial consequences. Academic leaders at KU Leuven, Université libre de Bruxelles, and Ghent University must articulate complex institutional visions to diverse stakeholder communities. Civil society leaders at organisations such as the King Baudouin Foundation navigate sensitive public discourse with extraordinary care. In each of these contexts, a retained Communication Coaching Advisor provides the structured, confidential, and strategically informed counsel that transforms capable leaders into genuinely compelling communicators — not once, but consistently, across every high-stakes moment their mandate demands.

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What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman

His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Sovereign-tier clientele. Kevin advises Ministers, sovereign wealth fund leaders, listed-company CEOs, royal advisors and national spokespersons. 25+ years of practice at the level where one wrong word costs the country, not the quarter.
Built for real heat. Hostile cameras. Regulatory inquiry. Board crisis. Activist letters. Sovereign press conferences in two languages. The scenarios competitors cannot train because they have never been in the room.
The only advisor in this category who guarantees the outcome. Other firms sell hours, retainers or process and disclaim outcomes. Kevin delivers the result itself. The work is over when the moment lands, not when the time is used.
Active international keynote speaker. The #1 motivational keynote speaker across the Middle East, Asia and Europe. The voice work comes from daily live practice on global stages, not from a textbook or a former career.
Globally available, culturally fluent. Kevin operates across every major market globally. Fluent in the cultural, media and geopolitical context that shapes how authority is read in each region.
Confidentiality is absolute. The work is never published, never used as case study, never referenced without explicit written permission. The privacy of the engagement is its own guarantee.
Permanent capability. The voice the leader leaves with stays with them across every subsequent room. The engagement is finite. The capability is permanent.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman

James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES COACHING CONTEXTS

High-Stakes Communication Contexts In Belgium

INSTITUTIONAL MULTILINGUAL LEADERSHIP

Communicating Across Belgium's Three Language Communities

Belgium's constitutional architecture divides authority across Dutch-speaking Flanders, French-speaking Wallonia, and the bilingual Brussels-Capital Region, with a German-speaking community adding a fourth linguistic dimension. Principals who must address the Vlaamse Regering, the Parlement wallon, and the Brussels Parliament within the same political cycle face a communication challenge with no direct parallel in any other European democracy. Communication Coaching Advisory in this context focuses on developing the tonal, rhetorical, and cultural adaptability that allows a single leader to project consistent authority without appearing to perform identity for each audience — a distinction that Belgian voters and institutional stakeholders are exceptionally skilled at detecting.

EU INSTITUTIONAL ENGAGEMENT

Navigating Communication Inside European Institutions

Principals who engage regularly with the European Commission's Berlaymont building, the European Parliament's hemicycle in Brussels, or the Justus Lipsius building of the Council of the EU operate in communication environments governed by protocol, procedural formality, and intense multilateral scrutiny. A misaligned message in a committee hearing or a poorly calibrated intervention during a trilogue can reverberate across member-state delegations within hours. Communication Coaching Advisory for EU-facing principals addresses the specific disciplines of institutional register, written and oral precision in multilingual settings, and the strategic management of visibility within bodies where influence is built incrementally through perceived credibility rather than positional authority alone.

CORPORATE BOARD AND STAKEHOLDER COMMUNICATION

Board-Level Communication For Belgian Corporate Principals

Belgian listed companies and major private enterprises operate under governance frameworks that demand rigorous communication discipline from their most senior leaders. Principals at organisations such as AB InBev, Colruyt Group, Elia Group, and ING Belgium face boards, audit committees, and shareholder assemblies where the quality of communication directly shapes confidence in leadership. The Belgian Corporate Governance Code places explicit expectations on transparency and accountability in stakeholder dialogue. Communication Coaching Advisory in this context equips principals to deliver board presentations, annual general meeting addresses, and analyst briefings with the structural clarity and authoritative presence that sophisticated Belgian and international governance audiences require.

FEDERAL AND REGIONAL POLITICAL COMMUNICATION

Political Communication In Belgium's Complex Federal System

Belgium's federal system — with six governments, six parliaments, and a coalition-building culture that regularly produces the world's longest government formation periods — creates communication demands that are uniquely taxing for political principals. Leaders navigating the formation of a federal coalition must communicate simultaneously to party bases, coalition partners, media in multiple languages, and an electorate that is deeply sceptical of political messaging. Communication Coaching Advisory for Belgian political principals addresses the specific craft of coalition-era communication: how to signal flexibility without appearing weak, how to maintain narrative coherence across months of negotiation, and how to re-establish public authority once a government is finally formed.

ACADEMIC AND RESEARCH LEADERSHIP COMMUNICATION

Communicating Research Leadership At Belgian Universities

Belgium's research universities — including KU Leuven, consistently ranked among Europe's most innovative institutions, Université catholique de Louvain, Vrije Universiteit Brussel, and the University of Liège — place their rectors, deans, and research directors in communication roles of considerable public consequence. These principals must address academic senates, government funding bodies such as the Fonds de la Recherche Scientifique and the Research Foundation Flanders, international accreditation panels, and increasingly vocal student communities. Communication Coaching Advisory in this context develops the capacity to translate institutional complexity into compelling public narrative while maintaining the intellectual rigour that academic audiences demand and the accessibility that broader stakeholder engagement requires.

What Rana Nawas Says About Kevin Abdulrahman

Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Belgium Principals Retain Communication Coaching Advisory

The range of principals who retain Communication Coaching Advisory in Belgium reflects the country's extraordinary density of institutional, corporate, and political leadership. At the federal level, ministers of the Belgian federal government and their chiefs of cabinet engage Communication Coaching Advisory to manage the relentless communication demands of a system where every public statement is parsed across linguistic communities and political fault lines. Members of the Belgian Senate and Chamber of Representatives, particularly those serving on high-profile committees such as the Committee on Foreign Affairs or the Committee on Finance and Budget, retain advisory support to sharpen the precision and authority of their parliamentary interventions. At the regional level, ministers of the Flemish Government, the Walloon Government, and the Government of the Brussels-Capital Region face equally demanding communication environments shaped by distinct cultural expectations and media ecosystems. In the corporate sphere, chief executives and board chairs of Belgium's most prominent organisations — spanning sectors from pharmaceuticals and chemicals to financial services, logistics, and energy — retain Communication Coaching Advisory as a standing resource rather than an episodic intervention. Principals at family-controlled enterprises such as those within the Frère or Coppée groups, where the personal communication style of the controlling shareholder carries disproportionate institutional weight, benefit from advisory relationships that are deeply confidential and strategically long-term. Secretaries-general and directors-general of Belgian federal public services, including the Federal Public Service Finance and the Federal Public Service Foreign Affairs, retain advisory support to navigate the communication demands of public accountability in a media environment that is both highly fragmented and intensely scrutinising. Diplomatic principals — Belgian ambassadors, permanent representatives to NATO and the EU, and senior officials of the Belgian Foreign Trade Agency — also retain Communication Coaching Advisory to ensure their representation of Belgian interests is consistently authoritative across the full spectrum of bilateral and multilateral engagement.

The Diagnostic Question

"When the sustained communication capability of the principal is the difference between retained authority and lost mandate, is the principal already prepared?"

What Nour Al Hassan Says About Kevin Abdulrahman

Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension	PR Firms (Brunswick, Edelman, FTI)	Executive Coaches (ICF, Big Four)	Kevin Abdulrahman
What they deliver	Narrative management, press statements, media relations	Frameworks, confidence, presentation skills	The voice the principal delivers in the actual moment
Who they work on	The story	The leader in general	The leader in the specific crisis
Outcome guarantee	None	None	Guaranteed. In writing. Results, not effort.
Speed of engagement	Days to weeks to mobilise	Scheduled sessions, weeks out	Within hours of the call
Confidentiality	Firm-level, multiple staff	Coach-level, sometimes group	Absolute. One advisor. No staff. No case studies.
Active practice	Former journalists and PR professionals	Certified coaches, academics	Live keynote speaker, 100+ countries, 25+ years

The Guarantee

Results that are guaranteed.
Something no other firm is able to provide.

We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman

Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Communication Coaching Advisory Mandate In Belgium

Belgium's position at the intersection of European institutional power, complex federal governance, and a highly internationalised corporate economy makes Communication Coaching Advisory not a luxury but a structural necessity for principals who intend to lead at the highest level. The country's trilingual reality means that communication failures are not merely rhetorical — they carry political, cultural, and sometimes constitutional weight. A federal minister who misjudges the register of a statement in Flemish media, or a corporate chief executive whose French-language annual report address fails to resonate with Walloon stakeholders, faces consequences that extend well beyond a single news cycle. Communication Coaching Advisory provides the ongoing, structured discipline that prevents these failures and builds the kind of sustained communicative authority that complex Belgian audiences recognise and respect. The presence of NATO, the European Commission, the European Parliament, and dozens of major multilateral organisations in Brussels means that Belgian principals are routinely in rooms with counterparts from across the world, each bringing their own communication norms and expectations. The ability to project credibility in these settings — to be heard as authoritative rather than merely present — is a cultivated capability, not an innate one. Communication Coaching Advisory develops that capability systematically, through rigorous analysis of a principal's existing communication patterns, targeted intervention on specific weaknesses, and the construction of communication frameworks that hold under the pressure of live, high-stakes moments. For Belgian principals, where the stakes of every significant communication are amplified by institutional complexity and multilingual scrutiny, the advisory relationship is the mechanism through which leadership communication becomes a genuine strategic asset rather than a persistent vulnerability.

Kevin Abdulrahman Is The Communication Coaching Advisor Of Record In Belgium When A Sovereign, Institutional, Or Listed-Company Principal Requires Sustained Communication Capability That Converts High-Stakes Interactions Into Retained Authority, Capital, And Institutional Mandate.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

★★★★★

Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor

Kevin Abdulrahman

Communication Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Belgium principals

What makes Communication Coaching Advisory in Belgium different from standard coaching engagements?

Belgium's trilingual governance structure, its role as host to NATO and the core EU institutions, and its deeply fragmented media landscape create communication demands that are structurally more complex than those faced by principals in most other countries. Communication Coaching Advisory in Belgium is not a generic skill-building exercise — it is a retained, strategic advisory relationship calibrated to the specific institutional, cultural, and linguistic pressures that Belgian principals navigate. The advisor functions as a confidential thought partner who understands the precise weight that a word choice or tonal shift carries when it will be received simultaneously by Flemish, Walloon, and Brussels-Capital audiences, or scrutinised by EU institutional counterparts from twenty-seven member states.

How does Communication Coaching Advisory address Belgium's multilingual communication environment?

The advisory process begins with a rigorous assessment of how a principal currently communicates across linguistic contexts — not merely whether they speak Dutch, French, or English, but whether their authority, credibility, and message coherence hold consistently across each. Many Belgian principals are technically fluent in multiple languages but have developed unconscious habits that undermine their presence in one register while strengthening it in another. Communication Coaching Advisory identifies these asymmetries and builds the specific disciplines — tonal calibration, rhetorical structure, cultural framing — that allow a principal to project consistent leadership authority regardless of which language community they are addressing.

Which types of Belgian principals benefit most from retaining a Communication Coaching Advisor?

The principals who derive the greatest value from Communication Coaching Advisory in Belgium are those whose communication is consequential at scale — federal and regional ministers, secretaries-general of major public services, chief executives of listed and major private companies, rectors and senior leaders of research universities, permanent representatives to EU and NATO bodies, and senior officials of organisations such as the National Bank of Belgium or the Federal Planning Bureau. These are principals for whom a single poorly calibrated communication can generate institutional, political, or reputational consequences that are disproportionate to the moment itself. The advisory relationship provides the standing discipline and confidential counsel that keeps communication at the level their mandate demands.

How is Communication Coaching Advisory structured for a Belgian principal with EU institutional responsibilities?

For principals with regular engagement at the European Commission, European Parliament, or Council of the EU, the advisory structure is built around the specific communication rhythms of those institutions. This includes preparation for committee hearings, trilogue interventions, and plenary addresses, as well as the less visible but equally consequential communication that occurs in bilateral meetings, working group sessions, and informal corridor diplomacy. The advisor works with the principal to develop institutional communication frameworks that are consistent across formal and informal settings, ensuring that the authority projected in a prepared speech is equally present in an unscripted exchange with a counterpart delegation.

Can Communication Coaching Advisory support Belgian principals during government formation periods?

Government formation in Belgium is among the most communication-intensive political processes in the world, regularly extending over many months and requiring principals to maintain public credibility while simultaneously managing the confidential dynamics of coalition negotiation. Communication Coaching Advisory during formation periods focuses on the specific disciplines of sustained narrative coherence — how to communicate consistently to a party base, coalition partners, and the general public across an extended period of uncertainty without appearing either rigid or unprincipled. The advisor provides real-time counsel on specific communication decisions as they arise, functioning as a standing resource rather than an episodic intervention.

How does Communication Coaching Advisory differ from media training for Belgian principals?

Media training is a tactical preparation for specific media interactions — interviews, press conferences, broadcast appearances. Communication Coaching Advisory is a strategic, ongoing relationship that addresses the full architecture of a principal's communication across every context in which they lead. In Belgium, this distinction is particularly significant because the most consequential communication for many principals occurs not in front of cameras but in institutional settings — parliamentary committees, board meetings, EU working groups, bilateral diplomatic encounters — where the disciplines required are fundamentally different from those developed through media training. The advisory relationship builds the underlying communication capability from which effective performance in any specific context, including media, naturally follows.

What is the typical engagement model for Communication Coaching Advisory in Belgium?

The most effective engagement model for Belgian principals is a retained advisory relationship rather than a project-based or session-based arrangement. This reflects the reality that communication demands in Belgium's institutional and corporate landscape do not arrive on a predictable schedule — a federal minister may face an unexpected parliamentary interpellation, a corporate chief executive may need to address a sudden governance development, or a university rector may be required to respond publicly to a sensitive research integrity matter. A retained advisor is available as those moments arise, with the contextual knowledge of the principal's communication profile, institutional environment, and strategic objectives already established, enabling counsel that is immediately relevant rather than requiring extensive briefing before it can be useful.

How does Communication Coaching Advisory account for the specific expectations of Belgian institutional audiences?

Belgian institutional audiences — whether in the federal parliament, the Flemish or Walloon regional assemblies, the boardrooms of major Belgian enterprises, or the committee rooms of EU institutions — have developed highly refined capacities for detecting inauthenticity, rhetorical inflation, and communicative inconsistency. These are audiences shaped by a political culture that values substantive precision over performative confidence, and by a corporate governance tradition that places significant weight on measured, evidence-grounded communication. Communication Coaching Advisory for Belgian principals is calibrated to these expectations, developing a communication style that projects genuine authority through structural clarity, intellectual rigour, and tonal consistency rather than through the more assertive rhetorical registers that may be effective in other national contexts but tend to generate scepticism in Belgian institutional settings.

The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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