Private · Confidential · By Application

Media Training Advisory In Asunción.

Kevin Abdulrahman is the Media Training advisor to government agencies and state-owned enterprises in Asunción, operating at the intersection of Palacio de los López press rooms, national radio and television briefings and ministerial communications for institutions such as the Banco Central del Paraguay and the Bolsa de Valores y Productos de Asunción. He prepares spokespersons from the Ministerio de Hacienda and ANDE for high-stakes announcements, aligning messaging with regulatory requirements and market expectations. Poorly managed communications risk financial losses, regulatory sanctions and lasting reputational damage for public bodies; his work focuses on clear, compliant media engagement to reduce those operational and political risks.

This advisory covers:

Kevin Abdulrahman video
What Mohamed Al Hashemi Says About Kevin Abdulrahman
Mohamed Al Hashemi  -  CEO Union Coop, Young Global Leader World Economic Forum
Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Asunción Principals Retain A Media Training Advisor Of Record

Asunción's media environment is more demanding and more consequential than many principals anticipate. The city's dominant outlets — ABC Color, Última Hora, La Nación Paraguay, and the broadcast networks SNT, Telefuturo, and NPY — operate with editorial cultures that reward precision and punish evasion. A principal who appears before Canal 9 Paravisión or sits for a live segment on Radio Ñandutí without structured preparation is not simply risking a poor impression; they are risking a permanent record that circulates across digital platforms, is archived by Grupo Multimedia, and is referenced by journalists at subsequent press events. The Asunción media cycle is tightly interconnected: a statement made to a print journalist at La Nación is frequently picked up within hours by television producers at RPC TV and reframed under entirely different editorial pressures. Principals who lack a media training advisor of record consistently underestimate how quickly a single unguarded answer becomes the defining narrative of a story they intended to control. The advisory relationship that serious Asunción principals maintain is not a one-time workshop or a pre-interview briefing. It is a standing engagement that accounts for the specific editorial priorities of Paraguay's major newsrooms, the interview styles of prominent journalists such as those at ABC Cardinal 730 AM and Radio Uno, and the visual grammar expected by television directors at Telefuturo and SNT. Multinational corporations operating regional headquarters in Asunción, Paraguayan conglomerates with cross-border exposure, government-adjacent institutions, and civil society leaders who engage regularly with Agencia IP or EFE Paraguay all require a consistent advisory framework. The advisor of record ensures that every principal — from a chief executive preparing for a Última Hora editorial board meeting to a minister facing a live call-in programme on Radio Monumental — enters each media context with calibrated messaging, disciplined delivery, and a clear understanding of the specific risks that Asunción's media landscape presents.
What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman
His Excellency Sheikh Mohammed Bin Abdullah Al Thani
His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman
James Bicknell  -  Global CEO Backlite Media
James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In Asunción

BROADCAST TELEVISION
Live Television Interviews On SNT And Telefuturo
SNT and Telefuturo command the largest primetime audiences in Paraguay, and their news formats place principals under sustained visual and verbal scrutiny that differs fundamentally from print or radio. Producers at both networks favour confrontational follow-up questioning, and the visual record created in these studios is routinely clipped and redistributed across Asunción's social media ecosystem within minutes of broadcast. A principal without structured media training advisory is exposed not only to editorial reframing but to the permanent archival of unguarded facial expressions, hesitations, and off-message responses that define public perception long after the original broadcast.
PRINT AND DIGITAL EDITORIAL
ABC Color And Última Hora Editorial Engagements
ABC Color and Última Hora are the two most influential print and digital outlets in Paraguay, and their editorial teams maintain institutional memories of every prior statement a principal has made. Journalists at both mastheads are trained to identify inconsistencies between current positions and archived interviews, making preparation for these engagements a matter of longitudinal message discipline rather than single-session readiness. The advisor of record ensures that principals entering ABC Color's editorial offices on Yegros Street or sitting for a recorded interview with Última Hora's investigative desk carry a coherent, defensible narrative that withstands cross-referencing against their full public record.
RADIO AND PODCAST FORMATS
High-Listenership Radio On ABC Cardinal And Radio Ñandutí
ABC Cardinal 730 AM and Radio Ñandutí are among the most influential audio platforms in Asunción, reaching professional, political, and business audiences who treat radio commentary as primary intelligence rather than background noise. The absence of visual cues in radio formats places the entire burden of credibility on vocal tone, pacing, and the precision of language — variables that require specific advisory attention distinct from television preparation. Principals who have not been coached for the particular rhythm of Asunción's live radio formats frequently over-explain, lose narrative control during caller segments, and inadvertently create sound bites that are extracted and republished by digital news aggregators across Paraguay.
MULTILATERAL AND REGIONAL PRESS
Regional And International Wire Correspondents Based In Asunción
Asunción hosts accredited correspondents for EFE, AFP, Reuters, and Associated Press, all of whom file stories that reach audiences far beyond Paraguay's borders and are republished by regional outlets across Latin America. A statement made to an EFE correspondent in Asunción can appear within hours in Madrid, Buenos Aires, and São Paulo, meaning that the reputational consequences of an unadvised media engagement extend well beyond the domestic cycle. The advisor of record prepares principals for the specific framing conventions and editorial priorities of international wire journalism, ensuring that messages designed for a Paraguayan audience do not create unintended signals in regional or global markets.
PARLIAMENTARY AND INSTITUTIONAL PRESS
Congressional Press Pools And Palacio De Los López Media Scrums
The press pools that operate around the Congreso Nacional on Avenida República Argentina and the Palacio de los López represent some of the most unpredictable media environments in Asunción, where questions arrive without advance notice and the physical setting offers no editorial buffer between the principal and multiple simultaneous recording devices. Journalists from ABC Color, Última Hora, NPY, and Canal 9 Paravisión frequently compete for the same statement, creating a scrum dynamic in which a principal's first words become the headline regardless of subsequent clarification. Media training advisory for these contexts requires specific protocols for managing simultaneous questioning, controlling the physical environment, and delivering consistent messages under conditions of deliberate pressure.
What Rana Nawas Says About Kevin Abdulrahman
Rana Nawas  -  Host, When Women Win
Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Asunción Principals Retain Media Training Advisory

The range of principals who retain a media training advisor of record in Asunción reflects the breadth and complexity of the city's institutional landscape. Chief executives of Paraguayan conglomerates with operations across agribusiness, energy, and financial services — sectors that regularly attract scrutiny from ABC Color's investigative unit and Última Hora's economic desk — require ongoing advisory to manage the volume and variety of media engagements their positions demand. Ministers and senior officials within the executive branch, including those attached to the Ministerio de Hacienda, the Ministerio de Relaciones Exteriores, and the Secretaría Nacional de Turismo, face a media environment in which every public statement is evaluated against both domestic political dynamics and the expectations of international partners and multilateral institutions. These principals cannot afford to treat media preparation as an ad hoc exercise. Beyond government and large-scale corporate leadership, the advisory relationship is equally critical for a distinct set of Asunción principals whose media exposure is intensive but less predictable. Rectors and senior administrators at the Universidad Nacional de Asunción and the Universidad Católica Nuestra Señora de la Asunción engage regularly with journalists on matters of education policy, institutional governance, and social commentary, often without the communications infrastructure that larger organisations maintain. Leaders of prominent civil society organisations, trade associations affiliated with the Unión Industrial Paraguaya, and the heads of international NGOs operating regional offices in Asunción all face media contexts in which a single poorly framed response can undermine years of institutional credibility. Diplomatic principals, including ambassadors and heads of mission accredited to Asunción, require advisory that accounts for the particular sensitivities of Paraguay's bilateral relationships and the editorial priorities of both domestic and international press corps. Across all of these principal types, the common requirement is a structured, sustained advisory relationship rather than isolated preparation.
The Diagnostic Question
"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"
What Nour Al Hassan Says About Kevin Abdulrahman
Nour Al Hassan  -  CEO Tarjama
Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension PR Firms (Brunswick, Edelman, FTI) Executive Coaches (ICF, Big Four) Kevin Abdulrahman
What they deliver Narrative management, press statements, media relations Frameworks, confidence, presentation skills The voice the principal delivers in the actual moment
Who they work on The story The leader in general The leader in the specific crisis
Outcome guarantee None None Guaranteed. In writing. Results, not effort.
Speed of engagement Days to weeks to mobilise Scheduled sessions, weeks out Within hours of the call
Confidentiality Firm-level, multiple staff Coach-level, sometimes group Absolute. One advisor. No staff. No case studies.
Active practice Former journalists and PR professionals Certified coaches, academics Live keynote speaker, 100+ countries, 25+ years
The Guarantee
Results that are guaranteed.
Something no other firm is able to provide.
We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman
Eddy Massaad  -  Founder, Swiss Butter
Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In Asunción

Asunción occupies a distinctive position in Latin America's media landscape — a capital city where the concentration of influential outlets relative to the size of the professional community means that reputations are built and damaged with unusual speed. The editorial ecosystems of ABC Color, Última Hora, and the major broadcast networks are not siloed; they are interconnected through shared journalist networks, cross-platform content agreements, and a digital infrastructure that ensures any significant media moment reaches the full spectrum of Asunción's informed public within a single news cycle. For principals operating in this environment, the absence of structured media training advisory is not a neutral condition — it is an active vulnerability. The mandate for media training advisory in Asunción is further reinforced by the city's role as the seat of MERCOSUR's administrative institutions and the headquarters of numerous regional organisations, which means that statements made in Asunción's media environment are routinely monitored by audiences in Buenos Aires, Brasília, and Montevideo. A principal who manages domestic media engagements without advisory discipline risks not only local reputational damage but the erosion of credibility in regional markets where their organisation's interests are equally significant. The advisory mandate also reflects the specific linguistic and cultural dynamics of Paraguayan media, where the interplay between Spanish and Guaraní in public discourse, the particular editorial traditions of outlets founded during and after Paraguay's democratic transition, and the evolving role of digital-native platforms such as those operated by Grupo Multimedia all create a media environment that requires locally informed, strategically sophisticated preparation. Principals who retain a media training advisor of record in Asunción are not simply preparing for individual interviews — they are building the institutional capacity to engage Paraguay's media landscape with consistency, authority, and long-term reputational integrity.

Kevin Abdulrahman Is The Media Training Advisor Of Record In Asunción When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

Mohamed Foresta - Verified Client
★★★★★
Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor
Kevin Abdulrahman  -  Media Training Advisor
Kevin Abdulrahman
Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Asunción principals

What distinguishes media training advisory from a standard pre-interview briefing in Asunción?
A pre-interview briefing addresses the immediate logistics and likely questions of a single engagement. Media training advisory in Asunción is a standing relationship that accounts for the editorial cultures of specific outlets — ABC Color, Última Hora, SNT, Telefuturo — the interview styles of individual journalists, and the longitudinal consistency of a principal's messaging across multiple engagements over time. The advisor of record tracks how a principal's public record is being archived and referenced by Asunción's newsrooms, ensuring that every new media appearance is coherent with prior statements and strategically positioned for the next.
How does the bilingual Spanish-Guaraní media environment in Asunción affect media training advisory?
Paraguay's linguistic duality is not merely a cultural characteristic — it has direct implications for how principals are perceived in media contexts. Certain radio formats and community-facing broadcast segments incorporate Guaraní phrases and registers that carry specific connotations for Paraguayan audiences. A media training advisor with knowledge of Asunción's media landscape prepares principals to navigate this dynamic appropriately, ensuring that language choices signal cultural fluency rather than distance, and that messages designed for a Spanish-language editorial context are not inadvertently misread when excerpted in bilingual formats.
Which Asunción outlets require the most intensive media training advisory preparation?
ABC Color and its radio affiliate ABC Cardinal 730 AM require particular preparation because their editorial teams maintain extensive archives and are institutionally committed to accountability journalism. Última Hora's digital operation amplifies print content rapidly across social platforms, meaning that a single poorly framed response can generate a sustained online narrative. Telefuturo and SNT require specific preparation for the visual and verbal demands of live television. Each outlet has distinct editorial priorities, and the advisor of record ensures that principals are prepared for the specific conventions of each rather than applying a generic media approach.
How does media training advisory address the risk of statements made in Asunción reaching regional audiences?
Asunción's status as a MERCOSUR seat and regional diplomatic hub means that statements made to EFE, AFP, Reuters, or Associated Press correspondents based in the city are filed for international distribution within hours. The advisor of record prepares principals to understand that any media engagement in Asunción may simultaneously address a domestic Paraguayan audience and a regional Latin American audience with different frames of reference, different levels of contextual knowledge, and different editorial priorities. Message architecture must account for both audiences without creating contradictions that can be exploited by journalists in either market.
Can media training advisory help principals manage the Asunción press scrum environment outside the Congreso Nacional?
The unstructured press environments outside the Congreso Nacional on Avenida República Argentina and the Palacio de los López are among the most challenging media contexts in Asunción precisely because they offer no editorial buffer and no advance notice of questioning. Media training advisory for these contexts focuses on physical positioning, the management of simultaneous questions from competing outlets, the discipline of delivering a consistent core message regardless of how questions are framed, and the protocols for disengaging from a scrum without creating the visual impression of evasion that television cameras will capture and broadcast.
How frequently should Asunción principals engage with their media training advisor of record?
The frequency of engagement depends on the volume and intensity of a principal's media exposure, but the advisory relationship is most effective when it is continuous rather than episodic. Principals who engage regularly with ABC Color's editorial board, appear on Telefuturo or SNT news programmes, or participate in Radio Ñandutí's live formats benefit from regular advisory sessions that track the evolving editorial priorities of Asunción's newsrooms, update messaging in response to changing institutional or market conditions, and conduct periodic performance reviews of prior media appearances to identify patterns that require correction.
What role does media training advisory play for international principals establishing a presence in Asunción?
International principals — whether multinational executives, diplomatic representatives, or leaders of regional organisations — face a specific challenge in Asunción: they must establish credibility with a media community that is highly attuned to whether foreign principals understand Paraguay's institutional context, political history, and cultural dynamics. The advisor of record provides the contextual intelligence necessary to engage ABC Color, Última Hora, and Asunción's broadcast networks in ways that demonstrate genuine familiarity with Paraguay rather than generic regional messaging, significantly reducing the risk of the editorial scepticism that international principals frequently encounter in their first Asunción media engagements.
How does media training advisory account for the digital and social media amplification of Asunción press coverage?
Asunción's major outlets — including Grupo Multimedia's digital platforms, ABC Color's online operation, and Última Hora's social media channels — ensure that broadcast and print content is rapidly redistributed in formats that strip away context and emphasise the most quotable or visually striking elements of any media appearance. The advisor of record prepares principals to understand that every media engagement in Asunción is simultaneously a digital content event, and that message discipline, visual composure, and the avoidance of unguarded moments are as important for the thirty-second clip that will circulate on social platforms as they are for the full interview that appears in the original broadcast or print context.
The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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Media Training Audiences

Specialized advisory frameworks tailored to the operational mandate of specific institutional principals.

Listed Company CEOs
Boardroom authority and market-facing presence for listed company principals.
Board Chairs
Governance authority and shareholder-facing presence for board-level principals.
Ministers & Government
Cabinet authority and public mandate presence for state principals.
Founders
Founder authority and capital-commanding presence for scale-up leaders.
Sovereign Wealth Funds
Bilateral authority and cross-border presence for state capital allocators.
Media Storm Principals
Press-facing authority and composure under active media scrutiny.
Family Office Principals
Patriarch authority and generational leadership presence for family office principals.
Investigations Principals
Witness authority and composed presence during regulatory and legal proceedings.
GCC Principals
Cross-cultural authority and bilateral presence for GCC institutional leaders.
Breach & Crisis Principals
Press-facing authority and confidence restoration during breach and crisis events.