Private · Confidential · By Application

Media Training Advisory In Dakar.

Based in Dakar, Kevin Abdulrahman is the Media Training advisor for institutions navigating the city's intense media ecosystem, from RTS state broadcasts and daily francophone and Wolof press to a mobile-first digital sphere where influencers, regional regulators and international delegations converge. He advises leadership and spokespeople from bodies such as the Banque Centrale des États de l'Afrique de l'Ouest (BCEAO), the Ministère de l'Économie et des Finances and the Port autonome de Dakar on press engagement, messaging and crisis response. When communication fails the costs are concrete: fines or regulatory action, lost contracts and persistent reputational harm that undermines investor and public confidence.

This advisory covers:

Kevin Abdulrahman video
What Mohamed Al Hashemi Says About Kevin Abdulrahman
Mohamed Al Hashemi  -  CEO Union Coop, Young Global Leader World Economic Forum
Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Dakar Principals Retain A Media Training Advisor Of Record

Dakar occupies a singular position in West African media. As the seat of Senegal's government and the continent's most active Francophone broadcasting hub, the city hosts a dense and competitive media ecosystem that demands a level of preparation most principals underestimate. Radiodiffusion Télévision Sénégalaise, the national broadcaster, reaches millions of households across Senegal and the broader ECOWAS region, while privately owned outlets such as TFM, 2STV, and RDV command loyal urban audiences with editorial teams that are increasingly sophisticated in their line of questioning. Print institutions including Le Soleil, Sud Quotidien, and L'Observateur maintain influential readerships among policy, business, and civil society circles, and digital-native platforms such as Dakar Actu and Seneweb have fundamentally accelerated the news cycle, compressing the window between a statement made and a narrative formed. For any principal operating in this environment — whether addressing a ministerial press conference at the Palais de la République, fielding questions from journalists at the Dakar International Forum on Peace and Security, or appearing on a prime-time panel on RFM — the absence of structured media advisory is a measurable liability. The media training advisory relationship in Dakar is not a one-time workshop. It is a standing advisory arrangement through which a principal develops the discipline, language architecture, and situational judgment required to perform consistently across every format the Dakar media landscape presents. Wolof-language broadcasts on Zik FM and Walf TV introduce register and cultural fluency considerations that differ materially from French-language interviews on RFI Afrique or English-language engagements with Reuters and AFP correspondents based in the city. Principals who retain a media training advisor of record gain a structured methodology for message development, a rigorous simulation environment that mirrors the actual pressure of Dakar's broadcast studios, and an ongoing relationship that evolves as their public profile and the media environment itself evolve. In a city where a single poorly handled interview can reframe months of institutional positioning, that advisory relationship is not optional — it is foundational.
What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman
His Excellency Sheikh Mohammed Bin Abdullah Al Thani
His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman
James Bicknell  -  Global CEO Backlite Media
James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In Dakar

NATIONAL BROADCAST INTERVIEWS
RTS And TFM Prime-Time Appearances
Appearing on Radiodiffusion Télévision Sénégalaise or TFM in a prime-time slot places a principal before one of the largest simultaneous audiences in West Africa, with editorial teams trained to probe policy positions, corporate decisions, and institutional credibility. The format typically combines prepared segments with unscripted follow-up questioning, requiring a principal to hold message discipline while projecting authentic engagement. Media training advisory prepares principals to navigate both the structured and adversarial dimensions of these broadcasts without sacrificing clarity or composure.
REGIONAL POLICY FORUMS
Dakar International Forum On Peace And Security
The Dakar International Forum on Peace And Security draws heads of state, defence ministers, and senior institutional figures whose remarks are immediately picked up by AFP, Reuters, and regional wire services operating from the city. Press scrums and formal media availabilities at this forum are high-velocity environments where a single ambiguous phrase can generate a damaging regional headline within minutes. Media training advisory equips principals with the message architecture and deflection discipline required to engage substantively while protecting institutional and diplomatic positioning throughout the forum's media cycle.
DIGITAL AND ONLINE PRESS
Seneweb, Dakar Actu, And The Digital News Cycle
Seneweb and Dakar Actu have redefined the speed at which statements made in Dakar reach national and diaspora audiences, with both platforms operating continuous publishing cycles that amplify and reframe content from traditional broadcasters within minutes. Principals who have not been trained to account for digital amplification routinely find that a comment intended for a specialist audience becomes a viral news item stripped of its original context. Media training advisory addresses the specific discipline of speaking for the digital record, including how tone, phrasing, and sequencing affect the way content is excerpted and shared across Senegalese social media networks.
FRANCOPHONE PRESS CONFERENCES
Ministerial And Institutional Press Conferences In Dakar
Press conferences held at the Palais de la République, the Primature, or major institutional headquarters in Dakar's Plateau district are attended by correspondents from Le Soleil, Sud Quotidien, L'Observateur, and international wire services simultaneously, creating a multi-audience dynamic that demands layered message construction. A principal must address the domestic political readership, the regional institutional audience, and the international press corps with a single coherent narrative delivered under time pressure. Media training advisory builds the structural fluency and real-time judgment required to manage that complexity without contradiction or overexposure.
RADIO AND WOLOF-LANGUAGE MEDIA
Zik FM, Walf FM, And Vernacular Broadcast Formats
Radio remains the dominant information medium across Senegal, and Wolof-language stations including Zik FM, Walf FM, and RFM's vernacular programming reach audiences that French-language media does not fully penetrate, including significant portions of the business community, civil society, and the electorate outside Dakar's urban core. Performing credibly in this format requires not only linguistic competence but a culturally calibrated communication register that differs substantially from the conventions of formal French-language broadcasting. Media training advisory for Dakar principals specifically addresses the tonal, structural, and cultural dimensions of vernacular radio engagement to ensure consistency of message across all broadcast formats.
What Rana Nawas Says About Kevin Abdulrahman
Rana Nawas  -  Host, When Women Win
Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Dakar Principals Retain Media Training Advisory

The range of principals who retain media training advisory in Dakar reflects the city's dual role as a national capital and a continental economic and diplomatic hub. Government ministers and senior civil servants operating within the Senegalese administration are among the most consistent clients, given the frequency with which they are called upon to address RTS, the national press corps, and international correspondents on matters of public policy, infrastructure investment, and regional security. Directors-general of parastatal institutions such as SENELEC, SAPCO, and the Port Autonome de Dakar face a distinct media environment in which technical operational matters must be translated into accessible public narratives without creating regulatory or political exposure. For these principals, media training advisory is a standing function rather than an episodic preparation. In the private sector, chief executives and senior partners at financial institutions operating within the Dakar financial district — including regional headquarters of Ecobank, Société Générale Sénégal, and CBAO Groupe Attijariwafa — retain media training advisory to manage their visibility across business press, investor-facing media, and the broader Dakar public affairs environment. Development finance principals representing multilateral institutions such as the African Development Bank's regional offices, USAID Senegal, and the World Bank's Dakar country team require advisory that bridges institutional communication protocols with the expectations of a local press corps that is increasingly assertive in its coverage of development outcomes. Civil society leaders, university rectors at institutions such as Université Cheikh Anta Diop, and prominent figures in Dakar's creative and cultural economy also retain media training advisory as their public profiles expand and the media demands placed upon them intensify. Across all of these principal types, the common requirement is a structured, ongoing advisory relationship that builds durable media performance capability rather than delivering a single preparatory session before a specific engagement.
The Diagnostic Question
"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"
What Nour Al Hassan Says About Kevin Abdulrahman
Nour Al Hassan  -  CEO Tarjama
Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension PR Firms (Brunswick, Edelman, FTI) Executive Coaches (ICF, Big Four) Kevin Abdulrahman
What they deliver Narrative management, press statements, media relations Frameworks, confidence, presentation skills The voice the principal delivers in the actual moment
Who they work on The story The leader in general The leader in the specific crisis
Outcome guarantee None None Guaranteed. In writing. Results, not effort.
Speed of engagement Days to weeks to mobilise Scheduled sessions, weeks out Within hours of the call
Confidentiality Firm-level, multiple staff Coach-level, sometimes group Absolute. One advisor. No staff. No case studies.
Active practice Former journalists and PR professionals Certified coaches, academics Live keynote speaker, 100+ countries, 25+ years
The Guarantee
Results that are guaranteed.
Something no other firm is able to provide.
We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman
Eddy Massaad  -  Founder, Swiss Butter
Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In Dakar

Dakar's media environment is among the most consequential in sub-Saharan Africa, and the stakes attached to media performance in this city are proportionate to its influence. The concentration of West African institutional headquarters, diplomatic missions, regional development finance offices, and national government functions within a single urban geography means that a principal's media performance in Dakar is rarely a local matter. Statements made to RTS or picked up by AFP's Dakar bureau travel immediately to regional capitals, international newsrooms, and the offices of institutional partners whose confidence in a principal is shaped in part by how that principal presents under media pressure. The media training advisory mandate in Dakar is therefore not simply about performing well in a single interview — it is about building the kind of consistent, credible media presence that sustains institutional trust across a complex and interconnected stakeholder environment. The structural characteristics of Dakar's media landscape amplify this mandate considerably. The coexistence of French-language national broadcasting, Wolof-language radio with mass reach, an aggressive digital news cycle driven by platforms such as Seneweb and Dakar Actu, and a resident international press corps covering the Sahel, ECOWAS affairs, and continental development creates a multi-format, multi-audience challenge that no principal can navigate through instinct alone. Media training advisory provides the architecture — message frameworks, format-specific preparation, cultural register calibration, and real-time simulation — that allows a principal to perform with consistency and authority regardless of which outlet, format, or journalist they are facing. In a city where the media environment is simultaneously a national stage, a regional platform, and an international window, the advisory relationship is the infrastructure that makes sustained, credible public engagement possible.

Kevin Abdulrahman Is The Media Training Advisor Of Record In Dakar When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

Mohamed Foresta - Verified Client
★★★★★
Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor
Kevin Abdulrahman  -  Media Training Advisor
Kevin Abdulrahman
Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Dakar principals

What does a media training advisor of record do for a principal based in Dakar?
A media training advisor of record provides a standing advisory relationship rather than a one-time preparation session. For a Dakar-based principal, this means ongoing development of message architecture, regular simulation of broadcast and press conference formats specific to outlets such as RTS, TFM, and RFM, and real-time advisory support ahead of high-stakes engagements including appearances at the Dakar International Forum on Peace and Security or ministerial press conferences at the Palais de la République. The advisor functions as a consistent strategic partner who understands the principal's institutional positioning and the evolving demands of the Dakar media environment.
How does media training advisory address the Wolof-language broadcast environment in Dakar?
Wolof-language radio and television — including programming on Zik FM, Walf FM, Walf TV, and RFM — reaches audiences that French-language media does not fully serve, and the communication register expected in these formats differs substantially from formal broadcast conventions. Media training advisory for Dakar principals addresses the cultural calibration, tonal register, and structural adjustments required to perform credibly in vernacular formats without undermining the consistency of the principal's broader message. This is particularly important for principals whose public profile spans both institutional Francophone audiences and the wider Senegalese public.
Why is the digital news cycle in Dakar a specific media training concern?
Platforms such as Seneweb and Dakar Actu operate continuous publishing cycles and have the capacity to amplify, excerpt, and reframe statements within minutes of their delivery. A comment made in a specialist context — a technical briefing, a post-forum press availability, or a radio interview — can become a viral news item stripped of its original framing before a principal has left the room. Media training advisory specifically prepares principals to speak for the digital record, accounting for how phrasing, sequencing, and tone affect the way content is excerpted and circulated across Senegalese social media and diaspora networks.
Which Dakar institutions most commonly require media training advisory for their senior principals?
The demand for media training advisory in Dakar spans government, parastatal, private sector, and development finance institutions. Senior officials within the Senegalese administration, directors-general of entities such as SENELEC and the Port Autonome de Dakar, chief executives at financial institutions including Ecobank and CBAO Groupe Attijariwafa, and country representatives of multilateral bodies such as the World Bank and African Development Bank regional offices are among the most consistent clients. University leadership at institutions such as Université Cheikh Anta Diop and senior figures in Dakar's civil society sector also retain advisory as their media exposure increases.
How does media training advisory differ from a standard media training workshop in the Dakar context?
A standard media training workshop delivers a fixed curriculum over a defined period and concludes when the session ends. Media training advisory is a structured, ongoing relationship in which the advisor develops a deep understanding of the principal's institutional context, public positioning, and the specific media environment they operate within — in this case, Dakar's multi-format, multi-language broadcast and digital landscape. The advisory relationship evolves as the principal's profile grows, as new media formats emerge, and as the political and institutional environment in Senegal and the broader West African region shifts. It is a continuous performance infrastructure, not a one-time intervention.
How should a Dakar principal prepare for an appearance before the international press corps covering the Sahel and ECOWAS affairs?
AFP, Reuters, and other international wire services maintain active bureaus in Dakar and cover Senegal, the Sahel, and ECOWAS affairs with correspondents who are well-briefed on regional political and institutional dynamics. A principal appearing before this press corps must be prepared to address questions that connect local institutional matters to regional security, governance, and development narratives. Media training advisory prepares principals to engage substantively with international correspondents while maintaining message discipline, avoiding overexposure on sensitive diplomatic or policy matters, and projecting the kind of institutional credibility that sustains confidence among international partners and stakeholders.
What role does message architecture play in media training advisory for Dakar principals?
Message architecture is the structural foundation of effective media performance. For a Dakar principal, it means developing a clear, consistent set of core messages that can be delivered coherently across RTS prime-time broadcasts, Wolof-language radio formats, digital press interviews, and international wire service engagements without contradiction or dilution. Media training advisory builds this architecture in a way that is specific to the principal's institutional role, the audiences they are addressing, and the media formats they are most likely to encounter. It also includes the bridging and deflection techniques required to return to core messages when questioning moves into territory that is sensitive, speculative, or outside the principal's mandate.
How does media training advisory support a Dakar principal during a sustained period of institutional scrutiny or public attention?
Periods of sustained media attention — whether triggered by a major policy announcement, an institutional development, or a broader public affairs situation — place continuous and escalating demands on a principal's media performance. During these periods, a media training advisor of record provides real-time preparation support ahead of each engagement, post-engagement debriefs that identify what worked and what requires adjustment, and strategic counsel on sequencing, format selection, and message evolution as the situation develops. In Dakar's fast-moving media environment, where a story can migrate from Le Soleil's print edition to Seneweb's live feed to RTS's evening bulletin within hours, this continuous advisory support is the difference between a principal who shapes the narrative and one who responds to it.
The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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Media Training Audiences

Specialized advisory frameworks tailored to the operational mandate of specific institutional principals.

Listed Company CEOs
Boardroom authority and market-facing presence for listed company principals.
Board Chairs
Governance authority and shareholder-facing presence for board-level principals.
Ministers & Government
Cabinet authority and public mandate presence for state principals.
Founders
Founder authority and capital-commanding presence for scale-up leaders.
Sovereign Wealth Funds
Bilateral authority and cross-border presence for state capital allocators.
Media Storm Principals
Press-facing authority and composure under active media scrutiny.
Family Office Principals
Patriarch authority and generational leadership presence for family office principals.
Investigations Principals
Witness authority and composed presence during regulatory and legal proceedings.
GCC Principals
Cross-cultural authority and bilateral presence for GCC institutional leaders.
Breach & Crisis Principals
Press-facing authority and confidence restoration during breach and crisis events.