Private · Confidential · By Application

Media Training Advisory In Denmark.

Kevin Abdulrahman is the Media Training advisor to ministries, municipalities and state-owned enterprises navigating Denmark's intense broadcast, print and digital media environment. His counsel is tailored to high-stakes interactions with institutions such as Danmarks Nationalbank, the Danish Financial Supervisory Authority (Finanstilsynet) and Nasdaq Copenhagen, and to spokespeople from Finansministeriet and major employers including Danske Bank. Sessions focus on message discipline, handling regulatory scrutiny and coordinating responses across channels, with practical protocols for interviews and press conferences. When communications fail the cost can be immediate and concrete — market volatility, regulatory sanctioning and enduring reputational and financial loss for institutions and leaders.

This advisory covers:

Media Training Advisory For Danish Broadcast News Appearances
Media Training Advisory For Investigative Print Journalism Engagement
Media Training Advisory For Parliamentary And Policy Media Contexts
Media Training Advisory For Digital And Long-Form Journalism Formats
Media Training Advisory For Breaking News And Wire Service Situations
Media Training Advisory For Sustained Multi-Outlet Media Relationships

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What Mohamed Al Hashemi Says About Kevin Abdulrahman

Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Denmark Principals Retain A Media Training Advisor Of Record

Denmark's media environment is compact, interconnected, and unforgiving of unpreparedness. Principals who appear before DR's flagship news programmes, including Deadline and TV Avisen, or who sit across from journalists at TV 2 News, quickly discover that Danish broadcast journalism operates with a directness and editorial rigour that rewards only those who have prepared with equal seriousness. The national press — Berlingske, Politiken, Jyllands-Posten, and Børsen — maintains investigative traditions that place considerable pressure on corporate leaders, public officials, and institutional spokespersons to deliver precise, credible, and consistent messaging. Regional outlets such as Fyens Stiftstidende and Stiften further extend the reach of scrutiny beyond Copenhagen, meaning that a principal's media exposure is rarely confined to a single market or a single editorial culture. Retaining a media training advisor of record ensures that preparation is not episodic but continuous, calibrated to the specific demands of each outlet and each journalist's known approach. Beyond traditional broadcast and print, Denmark's digital media landscape — anchored by platforms such as Zetland, Altinget, and the online editions of the major dailies — has created new formats that demand different skills. Long-form audio journalism, data-driven investigative pieces, and live-streamed parliamentary commentary all require principals to adapt their communication style without losing message discipline. Danish audiences are highly media-literate and sceptical of rehearsed corporate language, which means that authenticity and precision must coexist in every engagement. A media training advisor of record works with principals across the full spectrum of these formats, building the reflexes, language architecture, and composure required to perform credibly whether the setting is a two-minute live segment on DR P1, a forty-minute recorded interview for Zetland, or a doorstep exchange with a Ritzau wire journalist outside Christiansborg. The advisory relationship is sustained, not transactional, because the Danish media landscape evolves continuously and preparation must evolve with it.

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What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman

His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Sovereign-tier clientele. Kevin advises Ministers, sovereign wealth fund leaders, listed-company CEOs, royal advisors and national spokespersons. 25+ years of practice at the level where one wrong word costs the country, not the quarter.
Built for real heat. Hostile cameras. Regulatory inquiry. Board crisis. Activist letters. Sovereign press conferences in two languages. The scenarios competitors cannot train because they have never been in the room.
The only advisor in this category who guarantees the outcome. Other firms sell hours, retainers or process and disclaim outcomes. Kevin delivers the result itself. The work is over when the moment lands, not when the time is used.
Active international keynote speaker. The #1 motivational keynote speaker across the Middle East, Asia and Europe. The voice work comes from daily live practice on global stages, not from a textbook or a former career.
Globally available, culturally fluent. Kevin operates across every major market globally. Fluent in the cultural, media and geopolitical context that shapes how authority is read in each region.
Confidentiality is absolute. The work is never published, never used as case study, never referenced without explicit written permission. The privacy of the engagement is its own guarantee.
Permanent capability. The voice the leader leaves with stays with them across every subsequent room. The engagement is finite. The capability is permanent.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman

James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In Denmark

BROADCAST NEWS

DR And TV 2 Live News Programmes

DR's Deadline and TV Avisen, alongside TV 2 News's rolling live coverage, represent the highest-pressure broadcast environments in Denmark, where principals are expected to respond to breaking developments with clarity and composure in real time. Interviewers on these programmes are trained to pursue inconsistency and to reframe answers in ways that can shift a principal's intended message. Media training advisory for these contexts focuses on bridging technique, message hierarchy under interruption, and the specific pacing conventions of Danish broadcast journalism that differ markedly from other European formats.

INVESTIGATIVE PRINT

Berlingske, Politiken, And Børsen Investigations

Denmark's major broadsheets — Berlingske, Politiken, and the financial daily Børsen — maintain dedicated investigative desks that pursue corporate governance, public sector accountability, and financial conduct stories with sustained editorial resources. A principal approached by these outlets for comment or interview faces a journalist who has often spent weeks building a narrative before making contact. Media training advisory in this context addresses how to engage constructively without inadvertently confirming a framing, how to request and use right-of-reply effectively, and how to maintain credibility across multiple rounds of follow-up questioning that may span several days.

PARLIAMENTARY AND POLICY MEDIA

Altinget And Christiansborg Press Corridor

Altinget has established itself as Denmark's authoritative platform for policy and political journalism, read closely by ministers, civil servants, lobbyists, and business leaders who shape public affairs outcomes. The press corridor at Christiansborg creates an environment where unscripted doorstep exchanges with journalists from multiple outlets can occur simultaneously and without warning. Media training advisory for principals operating in this environment covers rapid message deployment under ambush conditions, the specific editorial priorities of Altinget's sector-focused journalists, and the protocols for managing simultaneous multi-outlet exposure without creating contradictory records.

DIGITAL LONG-FORM

Zetland And Podcast-Format Journalism

Zetland's subscriber-funded model has produced a distinctive long-form journalism culture in Denmark that rewards depth, nuance, and intellectual honesty from interview subjects in ways that shorter broadcast formats do not. Principals who engage with Zetland or with Denmark's growing landscape of serious podcast journalism — including DR's documentary audio productions — face extended conversations where evasion is far more visible than in a two-minute television segment. Media training advisory for these formats develops a principal's capacity to sustain message discipline across forty to ninety minutes of recorded conversation, to handle reflective follow-up questions, and to project genuine engagement without losing strategic communication objectives.

CRISIS AND BREAKING NEWS

Ritzau Wire And Multi-Outlet Breaking Situations

Ritzau, Denmark's national news agency, functions as the primary wire service feeding content to virtually every Danish media outlet simultaneously, meaning that a statement or comment provided to Ritzau instantly becomes the baseline record across the entire national media ecosystem. When a principal faces a breaking news situation — a product recall, a regulatory action, a leadership change, or a public controversy — the Ritzau moment is often the most consequential single media interaction of the entire episode. Media training advisory for breaking news contexts in Denmark addresses the specific conventions of wire journalism, the importance of the first statement as a document that will be quoted repeatedly, and the sequencing of multi-outlet engagement that follows initial Ritzau contact.

What Rana Nawas Says About Kevin Abdulrahman

Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Denmark Principals Retain Media Training Advisory

The range of principals who retain media training advisory in Denmark reflects the breadth of the country's public discourse and the diversity of institutions that face meaningful media scrutiny. Chief executives and board chairs of Denmark's major listed companies — including those in the pharmaceutical, shipping, energy, and financial services sectors — require sustained advisory relationships because their organisations generate continuous news flow across Børsen, Berlingske's business desk, and international financial media simultaneously. Managing directors of Danish subsidiaries of multinational corporations face a particular challenge: they must satisfy both the global communications standards of their parent organisations and the specific expectations of Danish journalists who are sceptical of corporate language imported from other markets. These principals benefit from advisory work that bridges international messaging frameworks with the directness and informality that Danish media culture demands. Public sector principals constitute a significant and growing segment of media training advisory clients in Denmark. Permanent secretaries and agency directors who must account for ministerial decisions before DR's political journalists, hospital trust chief executives responding to patient safety coverage in regional press, and university rectors navigating academic freedom debates in Politiken and Information all face high-stakes media environments where institutional credibility is built or eroded over time. Non-governmental organisation leaders — particularly those operating in the climate, social welfare, and international development spaces — frequently engage with Danish media as advocates, requiring advisory work that helps them maintain factual authority while projecting the values-based communication their audiences expect. Trade association directors who represent industry positions before parliamentary committees and simultaneously manage press relations with Altinget's sector journalists require advisory support that integrates policy communication with media performance. Across all these principal types, the common thread is the need for a sustained, relationship-based advisory engagement rather than a single pre-interview briefing.

The Diagnostic Question

"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"

What Nour Al Hassan Says About Kevin Abdulrahman

Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension	PR Firms (Brunswick, Edelman, FTI)	Executive Coaches (ICF, Big Four)	Kevin Abdulrahman
What they deliver	Narrative management, press statements, media relations	Frameworks, confidence, presentation skills	The voice the principal delivers in the actual moment
Who they work on	The story	The leader in general	The leader in the specific crisis
Outcome guarantee	None	None	Guaranteed. In writing. Results, not effort.
Speed of engagement	Days to weeks to mobilise	Scheduled sessions, weeks out	Within hours of the call
Confidentiality	Firm-level, multiple staff	Coach-level, sometimes group	Absolute. One advisor. No staff. No case studies.
Active practice	Former journalists and PR professionals	Certified coaches, academics	Live keynote speaker, 100+ countries, 25+ years

The Guarantee

Results that are guaranteed.
Something no other firm is able to provide.

We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman

Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In Denmark

Denmark occupies a distinctive position in the global media landscape: a small country with a highly educated, media-literate population, a strong tradition of press freedom consistently ranked among the highest in the world by Reporters Without Borders, and a journalistic culture that prizes directness, accountability, and the exposure of institutional failure. For principals operating in this environment, the stakes of every significant media engagement are amplified by the speed with which Danish media narratives consolidate and the difficulty of correcting a record once it has been established across DR, TV 2, and the major print outlets simultaneously. The media training advisory mandate in Denmark is therefore not simply about preparing for individual interviews — it is about building the institutional communication capacity to engage with a demanding media culture on a sustained basis. The Danish media ecosystem's relatively small scale creates dynamics that are counterintuitive for principals accustomed to larger markets. Journalists at competing outlets know each other, share sources, and often pursue parallel investigations that converge on the same institutional targets within days of each other. A principal who handles a Berlingske inquiry poorly on a Tuesday may find that Politiken and Børsen are both pursuing related angles by Thursday, having been alerted by the original journalist's published piece. Media training advisory in Denmark therefore addresses not only individual performance but the systemic management of media relationships over time, including how to build credibility with specific journalists, how to engage proactively with editorial desks before controversies arise, and how to maintain consistent messaging across the full range of outlets that constitute the Danish national conversation. The advisory mandate is ultimately about ensuring that Denmark's principals are never reactive, never unprepared, and never outmanoeuvred by a media landscape that rewards only those who engage with it on its own terms.

Kevin Abdulrahman Is The Media Training Advisor Of Record In Denmark When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

★★★★★

Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor

Kevin Abdulrahman

Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Denmark principals

What makes media training advisory in Denmark different from other European markets?

Denmark's media culture combines a very high degree of press freedom with a journalistic tradition that is unusually direct and sceptical of corporate or institutional language. Danish journalists — particularly at DR, TV 2, Berlingske, and Politiken — are trained to pursue inconsistency and to challenge prepared statements in ways that can expose principals who have rehearsed answers without genuinely internalising their message. The country's small scale also means that a poor media performance circulates rapidly across the entire national media ecosystem through Ritzau's wire service, making recovery significantly harder than in larger markets where competing news cycles can dilute a negative story. Media training advisory in Denmark must therefore address both the specific editorial culture of Danish journalism and the systemic dynamics of a compact, highly interconnected media landscape.

Which Danish media outlets should principals prioritise in their media training preparation?

The priority outlets depend on a principal's sector and the nature of their media exposure, but several are consistently significant across most contexts. DR's Deadline and TV Avisen represent the highest-reach broadcast environments for news and current affairs. TV 2 News provides continuous live coverage that creates doorstep and breaking news exposure. Berlingske and Børsen are essential for business and corporate principals, while Politiken and Information are critical for those engaged in public policy, culture, or social affairs. Altinget is indispensable for principals operating in the policy and political space. Ritzau functions as the foundational wire service whose output shapes coverage across all other outlets. Media training advisory should address the specific editorial conventions and journalist profiles of each outlet relevant to a principal's exposure profile.

How does media training advisory address the specific demands of DR's Deadline programme?

DR's Deadline is one of Denmark's most demanding broadcast interview environments, characterised by well-prepared hosts who pursue follow-up questions aggressively and who are skilled at reframing a principal's answers to expose gaps or inconsistencies. The programme's format typically allows for longer exchanges than standard news bulletins, which means that a principal cannot rely on brief, formulaic responses to navigate the interview. Media training advisory for Deadline appearances focuses on message architecture that sustains coherence across extended questioning, bridging techniques that allow a principal to return to core messages without appearing evasive, and the specific pacing and register conventions of Danish broadcast journalism that differ from British or American formats that many internationally experienced principals may be more familiar with.

What role does Ritzau play in Danish media training advisory?

Ritzau is Denmark's national news agency and the primary wire service that feeds content to virtually every Danish media outlet, from national broadcasters to regional newspapers and digital platforms. Because Ritzau's output is republished across the entire media ecosystem almost instantaneously, a statement or comment provided to a Ritzau journalist becomes the definitive public record that all subsequent coverage references and builds upon. This makes the Ritzau moment — whether a formal statement, a doorstep comment, or a response to a written inquiry — one of the most consequential single media interactions a principal can have. Media training advisory addresses how to construct Ritzau-ready statements that are precise, quotable, and resistant to being taken out of context, and how to manage the sequencing of multi-outlet engagement that typically follows initial Ritzau contact.

How does media training advisory prepare principals for Zetland's long-form interview format?

Zetland's subscriber-funded journalism model has created a distinctive long-form interview culture in Denmark that is quite different from the adversarial brevity of broadcast news. Zetland journalists typically conduct extended recorded conversations — often forty minutes or longer — in which they pursue intellectual depth and genuine engagement from their subjects. Evasion, corporate language, and rehearsed talking points are far more visible in this format than in a two-minute television segment, and Zetland's audience is particularly attuned to authenticity. Media training advisory for Zetland engagements focuses on developing a principal's capacity to sustain message discipline across a long conversation while projecting genuine intellectual engagement, to handle reflective and philosophical follow-up questions that go beyond factual matters, and to use the format's depth as an opportunity to build credibility rather than simply manage risk.

Can media training advisory help Danish principals manage simultaneous multi-outlet scrutiny?

Yes, and this is one of the most important functions of sustained media training advisory in Denmark's compact media market. Because Danish journalists at competing outlets are closely networked and often pursue parallel investigations, a principal facing scrutiny from one major outlet will frequently find that two or three others are developing related angles within days. Media training advisory addresses the systemic management of multi-outlet situations, including how to maintain consistent messaging across different editorial cultures and formats, how to sequence engagement with multiple outlets without creating contradictory records, and how to use proactive media relationship management to reduce the likelihood of simultaneous hostile coverage. The advisory relationship is most valuable when it is sustained over time rather than activated only in response to immediate crises.

What specific preparation does media training advisory provide for Altinget interviews?

Altinget has become Denmark's most authoritative platform for policy and political journalism, with sector-specific editorial teams covering areas including health, education, energy, defence, and local government in considerable depth. Altinget journalists are typically highly knowledgeable about their specific policy areas and are read closely by the civil servants, lobbyists, and politicians who shape outcomes in those sectors. This means that a principal interviewed by Altinget cannot rely on general messaging and must demonstrate genuine command of the policy detail relevant to their sector. Media training advisory for Altinget engagements focuses on developing substantive policy fluency alongside communication technique, preparing principals to engage with technically informed follow-up questions, and understanding the specific editorial priorities of the relevant Altinget journalist and their readership.

How frequently should Denmark-based principals engage with their media training advisor?

The appropriate frequency of engagement depends on a principal's media exposure profile, but the advisory relationship is most effective when it is continuous rather than episodic. Principals who face regular media exposure — through quarterly earnings coverage in Børsen, recurring parliamentary committee appearances covered by Altinget, or ongoing public affairs roles that generate DR and TV 2 interest — benefit from monthly or quarterly advisory sessions that maintain and develop their media skills between high-stakes engagements. Principals with less frequent but higher-stakes media exposure should engage their advisor in the weeks preceding significant anticipated media moments, as well as maintaining periodic contact to stay current with changes in the Danish media landscape, including new journalists, shifting editorial priorities, and emerging digital formats. The advisor-of-record model ensures that preparation is always current and that the principal is never starting from scratch when a significant media moment arrives.

The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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