Private · Confidential · By Application

Media Training Advisory In Amman.

In Amman, where satellite trucks line the ministry plaza and late night WhatsApp chains set the news agenda, institutions such as the Central Bank of Jordan, the Amman Stock Exchange, the Ministry of Finance and the Jordan Securities Commission operate under compressed broadcast windows, intense print scrutiny and a rapidly proliferating digital rumor economy; Kevin Abdulrahman serves as the media training advisor to boards and spokespeople, focusing on controlled messaging, regulator ready disclosures and escalation protocols, because lapses in outward communication can produce immediate financial loss, invite regulatory sanctions and inflict enduring reputational cost that impairs market access and public trust.

This advisory covers:

Kevin Abdulrahman video
What Mohamed Al Hashemi Says About Kevin Abdulrahman
Mohamed Al Hashemi  -  CEO Union Coop, Young Global Leader World Economic Forum
Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Amman Principals Retain A Media Training Advisor Of Record

Amman occupies a singular position in the Arab media world. Jordan Television, the state broadcaster operating under the Jordan Media Commission, reaches audiences across the Kingdom and beyond, while privately owned outlets such as Roya TV, Jo TV, and Al Mamlaka TV have expanded the competitive broadcast landscape considerably over the past decade. Add to this the regional gravitational pull of pan-Arab satellite networks — Al Arabiya, Al Jazeera, and MBC — whose correspondents and bureau chiefs are permanently based in Amman, and it becomes clear that any principal operating at a meaningful level in Jordan will eventually face a camera, a microphone, or a live studio environment that demands far more than improvised talking points. The Jordan Times, Al Ghad, and Al Rai newspapers maintain active digital operations that amplify broadcast moments within minutes, meaning a poorly framed answer in a Roya TV studio can circulate across Arabic-language social platforms before the interview concludes. Principals who retain a media training advisor of record are not preparing for a single appearance; they are building a durable capability that serves them across every format Amman's media ecosystem presents. The advisory relationship differs fundamentally from a one-day workshop or a pre-interview briefing. A media training advisor of record works alongside the principal over time, studying how Jordan's specific journalistic culture operates — the directness of Roya TV's political programming, the investigative posture of Al Mamlaka's documentary unit, the economic scrutiny applied by business correspondents at Al Ghad — and calibrating the principal's communication architecture accordingly. Amman's media environment is also a gateway to the broader Gulf and Levant region; a strong performance on a Jordanian platform frequently attracts invitations from Saudi, Emirati, and Qatari broadcasters. Conversely, a misstep in an Amman studio travels just as quickly. Principals who lead government ministries, anchor major Jordanian corporations, represent international organisations with regional headquarters in Amman, or carry public-facing mandates in civil society understand that sustained media credibility is a strategic asset — one that requires the same ongoing professional counsel as legal, financial, or reputational advisory.
What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman
His Excellency Sheikh Mohammed Bin Abdullah Al Thani
His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman
James Bicknell  -  Global CEO Backlite Media
James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In Amman

BROADCAST INTERVIEW
Live Studio Appearances On Roya TV & Al Mamlaka
Roya TV's prime-time political and business programming draws some of the highest viewership figures in Jordan, and Al Mamlaka TV's mandate as the national public broadcaster means its interviews carry institutional weight that extends well beyond ratings. Principals appearing on either platform face hosts trained to probe policy positions, financial disclosures, and organisational decisions with precision. Media training advisory prepares the principal to deliver structured, quotable responses under live conditions while maintaining the composure and authority that Jordanian audiences associate with credible leadership.
REGIONAL ARABIC SATELLITE
Pan-Arab Network Interviews From Amman Bureaus
Al Arabiya, Al Jazeera, and MBC all operate active bureaus in Amman, and their correspondents regularly seek Jordanian principals for comment on regional economic, political, and humanitarian developments. An interview recorded in Amman can broadcast to tens of millions of Arabic-speaking viewers across the Gulf, Levant, and North Africa within hours. Media training advisory addresses the specific demands of pan-Arab satellite formats — tighter time constraints, broader audience assumptions, and the heightened reputational stakes that accompany regional rather than purely domestic exposure.
PRINT & DIGITAL PRESS
On-Record Interviews With Al Ghad, Al Rai & The Jordan Times
Al Ghad and Al Rai are Jordan's most widely read Arabic-language dailies, and The Jordan Times remains the primary English-language newspaper of record in the Kingdom; all three maintain digital platforms that extend the reach of print interviews significantly. Journalists at these outlets are experienced in drawing out statements that can be isolated from context and used as standalone headlines. Media training advisory equips principals with the discipline to speak on record with precision — providing substantive, newsworthy content while protecting against the selective quotation that characterises competitive print and digital journalism.
ECONOMIC FORUM MEDIA
Press Engagement At The World Economic Forum On The Middle East
The World Economic Forum on the Middle East and North Africa, held at the Dead Sea in Jordan, attracts an international press corps alongside regional Arabic-language media, creating a uniquely compressed and high-intensity media environment for participating principals. Journalists from Reuters, Bloomberg, AFP, and BBC Arabic operate simultaneously alongside correspondents from Roya TV and Al Mamlaka, each seeking differentiated angles from the same principals within a narrow conference window. Media training advisory prepares principals to manage multiple back-to-back interview formats, maintain message consistency across languages, and capitalise on the elevated platform that WEF MENA provides.
CRISIS & ACCOUNTABILITY
Accountability Media Moments In Jordan's Regulatory Environment
Jordan's Jordan Media Commission and the broader regulatory framework governing broadcast and digital media mean that accountability journalism — particularly around public institutions, listed companies on the Amman Stock Exchange, and government-adjacent entities — operates within a defined but evolving set of norms. When a principal faces questions about organisational performance, regulatory compliance, or matters of public interest, the media environment in Amman demands responses that are simultaneously transparent, legally sound, and strategically coherent. Media training advisory builds the principal's capacity to navigate these moments without defaulting to evasion or overexposure.
What Rana Nawas Says About Kevin Abdulrahman
Rana Nawas  -  Host, When Women Win
Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Amman Principals Retain Media Training Advisory

The range of principals who retain media training advisory in Amman reflects the city's dual role as Jordan's national capital and a recognised regional hub for diplomacy, development finance, and private sector leadership. Government ministers and senior officials within the Jordanian Cabinet regularly face broadcast scrutiny on policy implementation, budget allocations, and Jordan's positioning within regional geopolitical developments; their media engagements carry consequences that extend from domestic public opinion to international investor confidence. Chief executives and board chairs of companies listed on the Amman Stock Exchange — particularly in the banking, telecommunications, and energy sectors — retain media training advisory to ensure that their public communications align with disclosure obligations while projecting the strategic clarity that institutional investors and analysts expect. The Jordan Investment Commission and entities operating under the umbrella of the King Abdullah II Fund for Development frequently engage principals who must articulate Jordan's economic reform agenda to both domestic and international media audiences simultaneously. Beyond the corporate and governmental sphere, Amman hosts the regional headquarters of numerous United Nations agencies, international NGOs, and multilateral development organisations, including UNHCR, UNICEF, and the World Bank's regional office. Senior representatives of these institutions face a media environment that is simultaneously sympathetic to humanitarian narratives and increasingly rigorous in its scrutiny of operational effectiveness and resource allocation. Diplomatic principals — ambassadors and senior embassy officials from major bilateral partners — also retain media training advisory when navigating Jordan's Arabic and English-language press on sensitive regional matters. University presidents, particularly those leading institutions such as the University of Jordan and the Jordan University of Science and Technology, increasingly engage media training advisory as higher education becomes a subject of public and parliamentary debate. Across all these principal types, the common thread is the recognition that Amman's media landscape rewards preparation and punishes improvisation.
The Diagnostic Question
"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"
What Nour Al Hassan Says About Kevin Abdulrahman
Nour Al Hassan  -  CEO Tarjama
Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension PR Firms (Brunswick, Edelman, FTI) Executive Coaches (ICF, Big Four) Kevin Abdulrahman
What they deliver Narrative management, press statements, media relations Frameworks, confidence, presentation skills The voice the principal delivers in the actual moment
Who they work on The story The leader in general The leader in the specific crisis
Outcome guarantee None None Guaranteed. In writing. Results, not effort.
Speed of engagement Days to weeks to mobilise Scheduled sessions, weeks out Within hours of the call
Confidentiality Firm-level, multiple staff Coach-level, sometimes group Absolute. One advisor. No staff. No case studies.
Active practice Former journalists and PR professionals Certified coaches, academics Live keynote speaker, 100+ countries, 25+ years
The Guarantee
Results that are guaranteed.
Something no other firm is able to provide.
We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman
Eddy Massaad  -  Founder, Swiss Butter
Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In Amman

Amman's media environment has undergone a structural transformation over the past fifteen years that has fundamentally altered the risk and opportunity calculus for any principal who operates in the public domain. The liberalisation of Jordan's broadcast sector, the proliferation of digital news platforms, and the city's deepening integration into the pan-Arab satellite media ecosystem have collectively produced a landscape that is more competitive, more immediate, and more consequential than at any previous point in Jordan's modern history. Where a principal once had days to respond to a media inquiry through a single national broadcaster, today's environment compresses that window to hours — and the response, once given, is simultaneously available to audiences in Amman, Riyadh, Dubai, and London. The Jordan Media Commission's evolving regulatory framework, combined with the editorial independence that outlets such as Roya TV and Al Mamlaka have cultivated, means that principals can no longer rely on institutional deference or informal access management as substitutes for genuine media capability. Jordanian journalists are increasingly trained in international standards of accountability reporting, and the generation of correspondents now staffing the Amman bureaus of regional and global networks brings expectations shaped by competitive media markets far beyond the Kingdom's borders. For principals whose decisions affect public policy, market confidence, or humanitarian outcomes, the ability to communicate with precision, authority, and strategic intent across all media formats is not a supplementary skill — it is a core leadership competency. Media training advisory in Amman addresses this mandate at the level of sustained capability rather than episodic preparation. The advisor of record works with the principal to understand the specific editorial cultures of the outlets they will face, to develop a communication architecture that holds across formats and languages, and to build the reflexive discipline that live media demands. In a city where a single broadcast moment can define a principal's public standing for years, the advisory relationship is the infrastructure that makes consistent, credible media performance possible.

Kevin Abdulrahman Is The Media Training Advisor Of Record In Amman When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

Mohamed Foresta - Verified Client
★★★★★
Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor
Kevin Abdulrahman  -  Media Training Advisor
Kevin Abdulrahman
Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Amman principals

What distinguishes media training advisory from a standard pre-interview briefing in Amman?
A pre-interview briefing addresses a single upcoming appearance; media training advisory is an ongoing professional relationship in which the advisor works with the principal across time, formats, and outlets. In Amman's media landscape — where a principal may face Roya TV's political programming one week, a pan-Arab satellite bureau the next, and an international press corps at the WEF MENA forum shortly after — the advisory relationship builds a durable communication capability rather than preparing for isolated moments. The advisor studies the specific editorial cultures of Jordan's key outlets, tracks how the principal's messaging lands across Arabic and English-language platforms, and continuously refines the principal's approach based on real-world media performance.
How does media training advisory account for the difference between Jordan's domestic broadcasters and pan-Arab satellite networks?
Domestic broadcasters such as Roya TV and Al Mamlaka TV operate within a Jordanian editorial context, with audiences and journalistic norms shaped by the Kingdom's specific political and social environment. Pan-Arab satellite networks — Al Arabiya, Al Jazeera, MBC — whose Amman bureaus regularly seek Jordanian principals for regional commentary, operate with broader audience assumptions, tighter format constraints, and editorial agendas that extend well beyond Jordan's borders. Media training advisory prepares the principal to modulate their communication approach across both contexts: maintaining the local credibility that Jordanian audiences expect while projecting the regional authority that pan-Arab platforms demand.
Which sectors in Amman most frequently require media training advisory?
In Amman, media training advisory is most consistently retained by principals in government and public administration, banking and financial services, telecommunications, energy, and the development sector. The Amman Stock Exchange creates ongoing media obligations for listed company executives, particularly around earnings disclosures and strategic announcements. The concentration of UN agencies, international NGOs, and multilateral development organisations in Amman generates significant demand among senior representatives who must communicate operational and humanitarian narratives to both Arabic and international media. Diplomatic principals and senior officials of the Jordan Investment Commission also regularly retain advisory services given the frequency and consequence of their media engagements.
How does the bilingual Arabic-English media environment in Amman affect the advisory approach?
Amman is one of the few Arab capitals where a principal may be required to give substantive media interviews in both Arabic and English within the same day — to Al Ghad or Al Rai in Arabic and to The Jordan Times or an international wire service in English. The advisory relationship addresses this bilingual reality directly, ensuring that the principal's core messages are architecturally consistent across languages while being appropriately calibrated for the distinct audiences, journalistic conventions, and cultural registers of each. Particular attention is paid to the risk of message divergence, where a statement made in Arabic to a domestic outlet is translated and recontextualised for international audiences in ways the principal did not anticipate.
What role does media training advisory play when a principal is appearing at the World Economic Forum on the Middle East in Jordan?
The WEF MENA forum at the Dead Sea creates one of the most compressed and high-intensity media environments that Amman-based principals encounter. International wire services, regional Arabic broadcasters, and specialist financial and policy media all operate simultaneously, each seeking differentiated content from the same principals within a narrow conference window. Media training advisory prepares the principal to manage multiple back-to-back interview formats without message fatigue, to maintain consistency across Arabic and English-language engagements, and to use the elevated platform strategically — ensuring that the principal's participation generates durable reputational value rather than simply fulfilling a scheduling obligation.
How does media training advisory address accountability journalism from outlets like Al Mamlaka TV's documentary unit?
Al Mamlaka TV's documentary and investigative programming has established a reputation for rigorous scrutiny of public institutions, government policy, and corporate conduct in Jordan. When a principal faces this format — whether as a willing participant or in response to a journalistic inquiry — the stakes are qualitatively different from a standard broadcast interview. Media training advisory prepares the principal to engage with accountability journalism from a position of structured transparency: providing substantive, verifiable responses that demonstrate organisational integrity while maintaining the strategic discipline necessary to avoid overexposure or inadvertent disclosure. The advisor works with the principal to understand the specific editorial methodology of investigative formats and to develop responses that are both credible and legally sound.
Can media training advisory be retained on behalf of an organisation rather than an individual principal in Amman?
Yes. In Amman, a number of organisations — particularly those with multiple public-facing spokespersons, such as government ministries, large Jordanian corporations, and international organisations with regional headquarters in the city — retain media training advisory at the institutional level. In this model, the advisor works across a defined group of principals within the organisation, building a consistent communication architecture that holds regardless of which individual is speaking to media at any given time. This is particularly valuable for organisations that face recurring media scrutiny on complex or sensitive topics, where message consistency across multiple spokespersons is a strategic necessity rather than a preference.
How does media training advisory in Amman account for the regional geopolitical sensitivity of Jordan's media environment?
Jordan's geographic position and diplomatic role mean that its media environment is unusually sensitive to regional geopolitical developments. Principals speaking to Amman-based bureaus of pan-Arab networks are frequently asked to comment on matters that extend well beyond Jordan's borders — the Palestinian question, Gulf dynamics, Syrian reconstruction, and broader Arab League positioning. Media training advisory in this context addresses the specific discipline required to engage with geopolitically sensitive topics: how to provide substantive, credible responses that reflect the principal's genuine expertise without inadvertently creating diplomatic complications, how to decline comment on matters outside the principal's mandate without appearing evasive, and how to maintain the principal's credibility as a regional voice while respecting the boundaries of their institutional role.
The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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Media Training Audiences

Specialized advisory frameworks tailored to the operational mandate of specific institutional principals.

Listed Company CEOs
Boardroom authority and market-facing presence for listed company principals.
Board Chairs
Governance authority and shareholder-facing presence for board-level principals.
Ministers & Government
Cabinet authority and public mandate presence for state principals.
Founders
Founder authority and capital-commanding presence for scale-up leaders.
Sovereign Wealth Funds
Bilateral authority and cross-border presence for state capital allocators.
Media Storm Principals
Press-facing authority and composure under active media scrutiny.
Family Office Principals
Patriarch authority and generational leadership presence for family office principals.
Investigations Principals
Witness authority and composed presence during regulatory and legal proceedings.
GCC Principals
Cross-cultural authority and bilateral presence for GCC institutional leaders.
Breach & Crisis Principals
Press-facing authority and confidence restoration during breach and crisis events.