Private · Confidential · By Application

Media Training Advisory In Casablanca.

In Casablanca, where live television bulletins seize the morning airwaves and the port's cranes punctuate live feeds, bilingual print editions shape business and legal narratives, and rapidly amplifying social channels force instant scrutiny, institutions from the Bourse de Casablanca to Attijariwafa Bank must manage every statement as market-moving. Kevin Abdulrahman is the Media Training advisor offering structured media preparedness for executives at OCP Group, Banque Centrale Populaire and multinational operators, emphasizing clear lines to regulators and investors; failure to coordinate communications risks material financial losses, regulatory sanctions and long-term reputational damage across North African and international markets.

This advisory covers:

Broadcast Interview Preparation For Moroccan And Pan-Arab Television Networks
Multilingual Media Messaging Across Arabic, French, And English Press Environments
Financial Disclosure Media Preparation For Casablanca Stock Exchange Principals
Long-Form Editorial Board Preparation For Francophone Business Publications
Spontaneous Press Engagement Readiness At Multilateral And Summit Forums
Sustained Narrative Management Across Casablanca's Converging Media Ecosystems

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What Mohamed Al Hashemi Says About Kevin Abdulrahman

Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why Casablanca Principals Retain A Media Training Advisor Of Record

Casablanca sits at the intersection of Moroccan national media, pan-Arab broadcasting, and an increasingly active international financial press corps. Principals operating from the city's Finance City towers, the Casablanca Stock Exchange, or the industrial corridors of Ain Sebaa face a media environment that is simultaneously local, regional, and global in its reach and expectations. Broadcasters such as 2M Monde and Medi1 TV command audiences that span Morocco and the broader Maghreb, while Radio Méditerranée Internationale — known as Médi1 Radio — carries interviews into millions of homes across North Africa and southern Europe. At the same time, the Casablanca bureau of Reuters, the regional correspondents of Bloomberg, and the Arabic-language desks of Al Jazeera and Al Arabiya all monitor the city's corporate and policy developments closely. A principal who speaks to one outlet is, in practice, speaking to all of them simultaneously, and without a disciplined advisory relationship in place, the risk of message fragmentation is acute. The stakes are compounded by the bilingual and trilingual nature of Casablanca's media landscape. A chief executive may be interviewed in Darija-inflected Modern Standard Arabic on Medi1 TV in the morning, face a French-language editorial board at L'Économiste or La Vie Éco in the afternoon, and respond to an English-language query from the Financial Times or the Wall Street Journal by evening. Each register carries distinct rhetorical conventions, distinct audience expectations, and distinct reputational consequences if handled poorly. Retaining a media training advisor of record means having a single trusted counterpart who understands all three registers, who monitors how Casablanca principals are being covered across the full spectrum of outlets, and who prepares spokespeople not merely for individual appearances but for the cumulative narrative that those appearances construct over time. That sustained advisory relationship is what separates reactive damage control from proactive reputation architecture.

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What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman

His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Sovereign-tier clientele. Kevin advises Ministers, sovereign wealth fund leaders, listed-company CEOs, royal advisors and national spokespersons. 25+ years of practice at the level where one wrong word costs the country, not the quarter.
Built for real heat. Hostile cameras. Regulatory inquiry. Board crisis. Activist letters. Sovereign press conferences in two languages. The scenarios competitors cannot train because they have never been in the room.
The only advisor in this category who guarantees the outcome. Other firms sell hours, retainers or process and disclaim outcomes. Kevin delivers the result itself. The work is over when the moment lands, not when the time is used.
Active international keynote speaker. The #1 motivational keynote speaker across the Middle East, Asia and Europe. The voice work comes from daily live practice on global stages, not from a textbook or a former career.
Globally available, culturally fluent. Kevin operates across every major market globally. Fluent in the cultural, media and geopolitical context that shapes how authority is read in each region.
Confidentiality is absolute. The work is never published, never used as case study, never referenced without explicit written permission. The privacy of the engagement is its own guarantee.
Permanent capability. The voice the leader leaves with stays with them across every subsequent room. The engagement is finite. The capability is permanent.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman

James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In Casablanca

FINANCIAL BROADCAST SCRUTINY

Casablanca Stock Exchange Earnings & Listing Interviews

When a company listed on the Bourse de Casablanca releases half-year or full-year results, its chief executive and chief financial officer are expected to appear on Medi1 TV's business programming and speak to the financial correspondents of L'Économiste and Médias24. Analysts and institutional investors parse every word for guidance signals, and a poorly framed answer about margin compression or capital allocation can move the share price before the session closes. Media training advisory ensures that principals deliver financially precise, legally compliant, and narratively coherent statements under the pressure of live broadcast questioning.

PAN-ARAB NETWORK APPEARANCES

Al Jazeera & Medi1 TV Regional Policy Interviews

Casablanca-based ministers, regulators, and senior executives are regularly invited onto the regional desks of Al Jazeera Arabic and Al Arabiya to comment on Moroccan economic policy, trade agreements, and investment climate. These broadcasts reach audiences from Rabat to Riyadh, and a single ambiguous statement on currency policy or foreign ownership rules can generate diplomatic and market consequences far beyond Morocco's borders. Advisory preparation for these contexts requires mastery of Modern Standard Arabic register, familiarity with the editorial posture of each network, and the ability to bridge local policy detail with regional audience relevance.

INTERNATIONAL PRESS CORPS ACCESS

Reuters, Bloomberg & AFP Casablanca Bureau Briefings

The Casablanca bureaus of Reuters, Bloomberg, and Agence France-Presse serve as primary conduits through which the city's corporate and regulatory developments reach global capital markets and international newsrooms. A background briefing or on-record interview with these correspondents can set the international narrative around a merger, a regulatory decision, or a sovereign bond issuance for months. Media training advisory for these engagements focuses on precision of language, understanding of wire-service story mechanics, and the discipline to stay on record only where the principal's position is fully defensible.

FRENCH-LANGUAGE EDITORIAL BOARDS

L'Économiste & La Vie Éco Editorial Interviews

Morocco's two leading French-language business dailies, L'Économiste and La Vie Éco, conduct in-depth editorial board interviews with Casablanca's most prominent business and institutional leaders. These sessions are long-form, probing, and widely read by the city's professional and political class. Unlike broadcast appearances, they allow for extended follow-up questioning on strategy, governance, and social responsibility, meaning that a principal must be prepared to sustain a coherent narrative across an hour or more of rigorous dialogue. Advisory preparation for these formats is qualitatively different from broadcast coaching and requires its own dedicated methodology.

MULTILATERAL FORUM MEDIA EXPOSURE

Africa CEO Forum & COP Side-Event Press Engagements

Casablanca hosts and sends senior delegations to high-profile multilateral gatherings including the Africa CEO Forum, the Casablanca Finance City Summit, and climate-related side events connected to Morocco's COP commitments. At these forums, principals are approached by journalists from Le Monde Afrique, Jeune Afrique, and the BBC Africa desk, often without advance notice and in the margins of sessions. Media training advisory for these environments prepares principals to handle spontaneous doorstep questioning, to bridge from forum-specific topics to their organisation's broader strategic narrative, and to avoid the off-message moments that multilateral settings routinely produce.

What Rana Nawas Says About Kevin Abdulrahman

Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which Casablanca Principals Retain Media Training Advisory

The principals who most consistently retain a media training advisor of record in Casablanca are those whose words carry institutional weight and whose public statements are monitored by audiences with the power to act on them. Chief executives and managing directors of companies listed on the Bourse de Casablanca represent one of the most active client categories, given the continuous disclosure obligations and investor relations scrutiny that public company leadership entails. Alongside them, the directors-general of Morocco's major state-owned enterprises — including those operating in energy, infrastructure, and financial services — face a media environment in which a single poorly handled interview can generate parliamentary questions, regulatory inquiries, or public confidence crises. These principals require an advisor who understands both the technical substance of their sector and the specific editorial culture of the outlets covering it. Beyond the corporate and parastatal sphere, Casablanca's media training advisory clients include the country directors and regional heads of multinational corporations who have established their Africa headquarters within Casablanca Finance City. These executives must navigate media appearances in multiple languages and across multiple jurisdictions simultaneously, often commenting on pan-African strategy to outlets like Jeune Afrique while also managing domestic Moroccan press relationships. Senior partners at the city's major law firms and consulting practices also retain advisory services when they are called upon to serve as expert commentators on regulatory or economic developments. Finally, the heads of Morocco's major trade associations and chambers of commerce — bodies that speak for entire sectors to government and to the public — are increasingly sophisticated consumers of media training advisory, recognising that their credibility as institutional voices depends on the consistency and authority with which they engage the press.

The Diagnostic Question

"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"

What Nour Al Hassan Says About Kevin Abdulrahman

Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension	PR Firms (Brunswick, Edelman, FTI)	Executive Coaches (ICF, Big Four)	Kevin Abdulrahman
What they deliver	Narrative management, press statements, media relations	Frameworks, confidence, presentation skills	The voice the principal delivers in the actual moment
Who they work on	The story	The leader in general	The leader in the specific crisis
Outcome guarantee	None	None	Guaranteed. In writing. Results, not effort.
Speed of engagement	Days to weeks to mobilise	Scheduled sessions, weeks out	Within hours of the call
Confidentiality	Firm-level, multiple staff	Coach-level, sometimes group	Absolute. One advisor. No staff. No case studies.
Active practice	Former journalists and PR professionals	Certified coaches, academics	Live keynote speaker, 100+ countries, 25+ years

The Guarantee

Results that are guaranteed.
Something no other firm is able to provide.

We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman

Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In Casablanca

Casablanca's emergence as the leading financial hub on the African continent has fundamentally altered the media environment in which its principals must operate. The city is no longer covered primarily by domestic Moroccan outlets; it is covered by the full apparatus of international financial journalism, pan-Arab broadcasting, and Francophone African media simultaneously. This convergence creates a mandate for media training advisory that is qualitatively different from what was required even a decade ago. A principal who was once accountable primarily to the readership of L'Économiste and the viewers of 2M is now accountable to Bloomberg terminal subscribers in London, to Al Jazeera audiences in Doha, and to Le Monde Afrique readers in Paris, all at the same time and often on the basis of the same interview. The structural complexity of Casablanca's media landscape is further intensified by the city's role as a gateway between Africa, the Arab world, and Europe. Statements made in Casablanca about investment conditions, regulatory frameworks, or corporate strategy are interpreted through multiple geopolitical and economic lenses simultaneously. A comment that reads as reassuring to a domestic Moroccan audience may read as evasive to an international investor audience, and vice versa. Navigating that interpretive gap requires not just communication skill but deep advisory expertise in how different media ecosystems process and amplify information. Media training advisory in Casablanca also addresses the specific challenge of operating in a market where the boundaries between business journalism, political journalism, and regulatory commentary are frequently blurred. Outlets like Médias24 and Telquel cover corporate governance, political economy, and social policy within the same editorial framework, meaning that a principal who appears to discuss a business matter may find the conversation pivoting rapidly into politically sensitive territory. An advisor of record provides the preparation, the real-time counsel, and the post-appearance analysis that allows Casablanca's most consequential principals to engage the media with confidence, consistency, and strategic intent across every format and every outlet that matters to their reputation.

Kevin Abdulrahman Is The Media Training Advisor Of Record In Casablanca When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

★★★★★

Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor

Kevin Abdulrahman

Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from Casablanca principals

What makes media training advisory in Casablanca different from other markets?

Casablanca principals must manage simultaneous accountability to Moroccan national broadcasters like 2M and Medi1 TV, pan-Arab networks including Al Jazeera and Al Arabiya, Francophone outlets such as L'Économiste and Jeune Afrique, and international wire services including Reuters and Bloomberg. No other African city requires principals to operate fluently across that many distinct media ecosystems at once. An advisor of record in Casablanca must understand the editorial culture, audience expectations, and rhetorical conventions of all these outlets simultaneously, and must prepare principals to maintain a coherent narrative across all of them.

How does media training advisory address Casablanca's multilingual media environment?

Casablanca's media landscape operates across Modern Standard Arabic, Moroccan Darija, French, and English, and each language carries distinct rhetorical conventions and audience expectations. A principal who delivers a technically sound answer in French may inadvertently signal something quite different when the same content is rendered in Arabic for a Medi1 TV broadcast. Media training advisory addresses this by preparing principals not just in what to say but in how register, tone, and framing shift across languages, and by ensuring that the core narrative remains consistent even as its linguistic expression adapts to each outlet and audience.

Which Casablanca broadcasters and publications are most important for principals to prepare for?

The outlets that most consistently shape reputational outcomes for Casablanca principals include Medi1 TV and 2M Monde for broadcast reach across the Maghreb, L'Économiste and La Vie Éco for the French-language business community, Médias24 and Telquel for digital and politically engaged audiences, and the Casablanca bureaus of Reuters, Bloomberg, and AFP for international capital markets. For principals with pan-African mandates, Jeune Afrique and Le Monde Afrique carry significant weight. An advisor of record helps principals understand the specific editorial posture and audience of each outlet and prepares them accordingly.

Do principals based at Casablanca Finance City have specific media training advisory needs?

Yes. Principals headquartered within Casablanca Finance City typically serve as regional heads for multinational corporations with pan-African mandates, which means their media appearances are monitored not only by Moroccan audiences but by investors, regulators, and partners across the continent and in European financial centres. They are frequently called upon to comment on Africa-wide strategy, investment conditions, and regulatory developments to outlets like Jeune Afrique and the Financial Times Africa desk. Media training advisory for CFC-based principals focuses on bridging local Moroccan context with pan-African narrative coherence, and on managing the reputational implications of statements that travel across multiple jurisdictions simultaneously.

How does media training advisory support principals appearing before the Casablanca financial press?

Appearances before the financial press in Casablanca — whether in the context of Bourse de Casablanca earnings disclosures, capital market transactions, or regulatory consultations — carry specific legal and reputational constraints that general communication preparation does not address. Media training advisory for these contexts ensures that principals understand the boundaries of permissible disclosure, can deliver financially precise statements under live broadcast pressure, and are prepared for the follow-up questioning that financial journalists are trained to deploy. The advisor works in close coordination with the principal's legal and investor relations teams to ensure that media preparation is fully aligned with disclosure obligations.

What is the value of retaining an advisor of record rather than engaging one-off media coaching before specific appearances?

One-off coaching prepares a principal for a single appearance but does nothing to build the cumulative narrative that defines long-term reputation. An advisor of record in Casablanca monitors how a principal is being covered across all relevant outlets over time, identifies emerging narrative risks before they become crises, and ensures that each media appearance builds coherently on the ones that preceded it. In a media environment as interconnected as Casablanca's — where a statement on Medi1 TV will be picked up by Reuters and reframed for an international audience within hours — that continuity of advisory counsel is not a luxury but a strategic necessity.

How does media training advisory prepare Casablanca principals for multilateral forums and summit press engagements?

Events such as the Africa CEO Forum, the Casablanca Finance City Summit, and climate-related ministerial gatherings attract journalists from Le Monde Afrique, the BBC Africa desk, Jeune Afrique, and international wire services, many of whom approach principals in unstructured settings without advance notice. Media training advisory for these environments focuses on spontaneous engagement readiness — the ability to deliver a clear, on-message response to an unexpected question in a corridor or at the margins of a session. Preparation includes scenario drilling for the specific topics likely to arise at each forum, as well as guidance on how to bridge from forum-specific questions to the principal's broader strategic narrative.

Can media training advisory in Casablanca address the specific challenge of politically sensitive questioning from outlets like Telquel or Médias24?

Absolutely. Outlets such as Telquel and Médias24 operate at the intersection of business, political economy, and social commentary, and their journalists are trained to pivot from corporate topics into politically sensitive territory with minimal transition. A principal who appears to discuss a real estate development or a financial services product may find the conversation shifting rapidly toward questions about governance, regulatory capture, or social inequality. Media training advisory prepares principals to handle these pivots without appearing evasive, to maintain their core narrative under adversarial questioning, and to understand the specific editorial posture and audience of each outlet so that their responses are calibrated appropriately.

The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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