Private · Confidential · By Application

Media Training Advisory For CEOs.

When a CEO faces a Bloomberg anchor, a Reuters correspondent at an earnings press conference, or a live CNBC panel during a market event, the institution speaks through one voice. Kevin Abdulrahman is the Media Training advisor to boards and chief executives of SAMA-supervised banks, PIF-backed firms, DIFC financial centres and companies listed on Tadawul or the NYSE, ensuring spokesperson consistency across regulatory, investor and public channels; failure to control narrative risks immediate market volatility, regulatory enforcement actions, material financial losses and long-term reputational impairment that can restrict access to capital, trigger governance reviews and erode stakeholder confidence.

This advisory covers:

Kevin Abdulrahman video
What Mohamed Al Hashemi Says About Kevin Abdulrahman
Mohamed Al Hashemi  -  CEO Union Coop, Young Global Leader World Economic Forum
Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why CEOs Retain A Media Training Advisor Of Record

The CEO is not simply another spokesperson. The CEO is the institution made visible. When Bloomberg schedules a live segment, when Reuters files a request ahead of an earnings press conference, when the FT pursues comment on a regulatory inquiry, the response that emerges from the CEO either reinforces or erodes the credibility the organisation has spent years building. There is no neutral outcome. Every camera appearance is a capital event.

Kevin Abdulrahman advises CEOs who understand this. His media training is not delivered as a one-time workshop before a scheduled interview. It is retained as an ongoing advisory relationship that builds the capability, the discipline, and the institutional voice the CEO needs to hold the line across every format and every pressure scenario. Kevin prepares CEOs for the Bloomberg anchor who pivots mid-interview, the CNBC panel that introduces an unscheduled question on guidance, and the WSJ correspondent who arrives at an M&A announcement press conference with a line of inquiry the communications team did not anticipate.

The gap most CEOs carry into high-stakes media is not a gap in knowledge. It is a gap in trained response under pressure. A CEO may command the boardroom, the earnings call, and the investor day with authority. The camera introduces a different discipline. The edit, the clip, the headline, the transcript — these are the artefacts that remain. Kevin's media training builds the CEO's capacity to produce those artefacts deliberately, not accidentally.

Kevin briefs CEOs ahead of Davos appearances where a single answer to a WEF panel moderator will be redistributed across global financial media. He rehearses CEOs before JPMorgan-hosted investor conferences where press access runs alongside institutional presentations. He audits the message architecture of CEOs preparing for Goldman Sachs-sponsored forums where analyst and media audiences occupy the same room. The standard Kevin holds is the standard the world's most scrutinised institutions demand.

When the CEO is the designated spokesperson and the press conference cannot be delegated, is the capability already built to hold the institutional line under camera pressure?

What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman
His Excellency Sheikh Mohammed Bin Abdullah Al Thani
His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman
James Bicknell  -  Global CEO Backlite Media
James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

The Communication Contexts Where CEOs Authority Is Built Or Lost

BROADCAST MEDIA
Live Television and Radio Interviews
Kevin prepares CEOs for live Bloomberg and CNBC appearances where the anchor controls the clock, the pivot is unannounced, and the institutional message must land inside a compressed window without qualification or retreat.
FINANCIAL PRESS
Earnings Press Conference and Analyst Media
Kevin architects the message framework CEOs carry into earnings press conferences, rehearsing the Q&A sequences that Reuters, the FT, and the WSJ are most likely to pursue when guidance, margins, or outlook are in question.
TRANSACTION MEDIA
IPO Roadshow and M&A Announcement Press
Kevin briefs CEOs navigating IPO roadshow media and M&A announcement press conferences, where the narrative must hold across multiple journalist encounters in compressed timeframes and where a single inconsistency becomes the story.
CRISIS COMMUNICATIONS
Crisis Media Briefing and Regulatory Inquiry Press
Kevin intervenes when a CEO must face the press during a crisis media briefing or regulatory inquiry press conference, building the composure, the structure, and the institutional line that prevents a difficult moment from becoming a defining one.
GLOBAL FORUMS
Davos, WEF Panels, and High-Profile Public Platforms
Kevin prepares CEOs for Davos and WEF panel appearances where a single answer to a moderator's question will be redistributed across global financial and political media, requiring precision that holds under both live and post-event scrutiny.
What Rana Nawas Says About Kevin Abdulrahman
Rana Nawas  -  Host, When Women Win
Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Why CEOs Operate At A Standard Most Media Training Cannot Match

Most media training is designed for the average spokesperson. It teaches talking points, bridging techniques, and on-camera composure. For a CEO facing Bloomberg's editorial team, a Reuters correspondent with a prepared dossier, or a BBC journalist covering a sector-wide story, average preparation produces average results. The CEO's position demands a different standard entirely.

Kevin Abdulrahman's media training advisory is built around the specific pressure architecture that CEOs face. He does not deliver generic frameworks. He calibrates the preparation to the institution, the sector, the media outlet, and the specific scenario. Kevin rehearses the CEO against the actual questions Bloomberg anchors ask in earnings segments. He structures the message architecture a CEO needs to hold across a full day of IPO roadshow media without drift, contradiction, or fatigue. He audits the language a CEO uses in a WSJ interview to identify the phrases that will be extracted, the answers that will be clipped, and the moments where institutional authority is inadvertently surrendered.

The CEOs Kevin advises are not learning to speak to the press for the first time. They are refining a capability that must perform at the highest level when the institution's credibility, valuation, or reputation is directly in play. Kevin prepares CEOs who will face McKinsey-cited research being used as a counterpoint in a live panel. He briefs CEOs who will sit across from FT correspondents who have already spoken to three of their competitors. He retains the advisory relationship so that when the next high-stakes media moment arrives, the preparation is already in place.

His advisory is not a course, a programme, or a coaching engagement. It is a retained media training relationship that treats the CEO's public communication as the institutional asset it is.

The Diagnostic Question
"When the CEO is the designated spokesperson and the press conference cannot be delegated, is the capability already built to hold the institutional line under camera pressure?"
What Nour Al Hassan Says About Kevin Abdulrahman
Nour Al Hassan  -  CEO Tarjama
Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension PR Firms (Brunswick, Edelman, FTI) Executive Coaches (ICF, Big Four) Kevin Abdulrahman
What they deliver Narrative management, press statements, media relations Frameworks, confidence, presentation skills The voice the principal delivers in the actual moment
Who they work on The story The leader in general The leader in the specific crisis
Outcome guarantee None None Guaranteed. In writing. Results, not effort.
Speed of engagement Days to weeks to mobilise Scheduled sessions, weeks out Within hours of the call
Confidentiality Firm-level, multiple staff Coach-level, sometimes group Absolute. One advisor. No staff. No case studies.
Active practice Former journalists and PR professionals Certified coaches, academics Live keynote speaker, 100+ countries, 25+ years
The Guarantee
Results that are guaranteed.
Something no other firm is able to provide.
We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman
Eddy Massaad  -  Founder, Swiss Butter
Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

How The Media Training Engagement Begins For CEOs

Every media training advisory engagement begins with a diagnostic. Kevin Abdulrahman reviews the CEO's existing media record — broadcast appearances, press conference transcripts, published interviews, and any available footage from Bloomberg, CNBC, BBC, or sector-specific media. This review identifies the patterns that are already present: the language that serves the institutional message, the habits that introduce risk, and the gaps that have not yet been tested by a sufficiently hostile or technically demanding media environment.

From that diagnostic, Kevin structures the training programme around the specific scenarios the CEO will face. If an earnings press conference is scheduled, the preparation is built around that format, that audience, and the likely lines of inquiry from Reuters and the FT. If an IPO roadshow is approaching, Kevin briefs the CEO on the media component as a distinct discipline from the investor presentation, with its own rhythm, its own risks, and its own standard of precision.

The engagement is retained, not transactional. Kevin does not prepare a CEO for one appearance and disengage. He remains available as the media landscape shifts, as new scenarios emerge, and as the CEO's public profile grows. When a Davos appearance is added to the calendar, when a regulatory inquiry press conference is called at short notice, when a WSJ journalist requests comment on a breaking story, the advisory relationship means the preparation is already in motion.

The first step is a confidential conversation. Kevin Abdulrahman Is The Media Training Advisor Of Record For CEOs When The Camera Cannot Be Delegated.

Kevin Abdulrahman Is The Media Training Advisor Of Record For CEOs When The Camera Cannot Be Delegated.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

Mohamed Foresta - Verified Client
★★★★★
Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor
Kevin Abdulrahman  -  Media Training Advisor
Kevin Abdulrahman
Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from CEOs Principals

What does Kevin Abdulrahman's media training advisory for CEOs actually include?
Kevin Abdulrahman structures the media training advisory around the specific high-stakes scenarios each CEO faces, including Bloomberg and CNBC live interviews, earnings press conferences, IPO roadshow media, and crisis media briefings. The engagement begins with a diagnostic review of the CEO's existing media record and identifies the language patterns, response habits, and structural gaps that carry risk under camera pressure. Kevin then rehearses the CEO against the actual question formats and editorial approaches used by Reuters, the FT, and the WSJ. The advisory is retained on an ongoing basis so that preparation is already in place when the next high-stakes media moment arrives.
How is this different from standard media training programmes?
Kevin Abdulrahman's advisory is not a group workshop, a one-day course, or a generic spokesperson programme. His advisory is not a course, a programme, or a coaching engagement. Kevin works exclusively with the CEO as the primary institutional spokesperson, calibrating every element of the preparation to the specific outlet, scenario, and institutional context. Where standard media training teaches general bridging techniques, Kevin rehearses the CEO against the precise editorial pressure a Bloomberg anchor or a WSJ correspondent will apply in a live or on-record setting. The standard is set by the most demanding media environments in the world.
Which media formats does Kevin prepare CEOs for?
Kevin prepares CEOs for the full range of high-stakes media formats, including live broadcast interviews on Bloomberg and CNBC, earnings press conferences attended by Reuters and FT correspondents, IPO roadshow media sessions, M&A announcement press conferences, regulatory inquiry press, AGM media, and global forum appearances at Davos and WEF panels. He also briefs CEOs for print and digital interview formats where the transcript and the extracted quote carry lasting institutional weight. Each format receives preparation specific to its structure, its audience, and its risk profile.
When should a CEO retain a media training advisor?
Kevin Abdulrahman advises CEOs to retain the media training advisory relationship before a specific high-stakes event is on the calendar, not after it is announced. The CEOs who perform with the greatest authority in Bloomberg interviews, earnings press conferences, and IPO roadshow media are those whose preparation is already embedded as a discipline, not assembled in the days before the camera is live. Kevin structures the advisory so that when a Davos appearance, a WSJ interview request, or a crisis media briefing arrives at short notice, the capability is already built and the institutional line is already held.
Does Kevin work with CEOs who already have communications teams?
Kevin Abdulrahman works alongside existing communications teams and does not replace them. His media training advisory addresses the specific capability gap that sits between the communications strategy a team develops and the performance the CEO must deliver when the camera is live and the question is not the one that was prepared for. Kevin briefs the CEO directly, rehearses the Q&A sequences that Reuters and the FT are most likely to pursue, and calibrates the language the CEO uses so that the institutional message holds across every format. The communications team and the media training advisory operate in parallel, each serving a distinct function.
How does Kevin prepare CEOs for crisis media briefings?
Kevin Abdulrahman intervenes early when a crisis media briefing is anticipated, building the message architecture, the Q&A structure, and the composure discipline the CEO needs before the press conference is called. He rehearses the CEO against the most aggressive and technically detailed questions a BBC or Reuters correspondent is likely to bring, including the follow-up sequences that are designed to produce inconsistency or concession. Kevin structures the institutional line so that it holds across multiple journalists, multiple formats, and multiple rounds of questioning without drift. The preparation is built around the specific nature of the crisis, the specific media outlets involved, and the specific institutional position the CEO must defend.
What is the process for engaging Kevin Abdulrahman's media training advisory?
Kevin Abdulrahman begins every media training engagement with a confidential diagnostic conversation to understand the CEO's current media exposure, the upcoming scenarios that carry the highest risk, and the specific gaps the advisory needs to address. He reviews existing media appearances, press conference transcripts, and any available footage from Bloomberg, CNBC, or other relevant outlets. From that review, Kevin structures the training programme and the retained advisory relationship around the CEO's specific calendar, institutional context, and communication objectives. The engagement is initiated through a direct and private inquiry.
Does Kevin Abdulrahman's media training advisory cover international media appearances?
Kevin Abdulrahman prepares CEOs for media appearances across international markets and global platforms, including Bloomberg's international broadcast operations, BBC World, Reuters global wire, and the FT's international editorial teams. He briefs CEOs for Davos and WEF appearances where the audience is global and the media redistribution is immediate. Kevin calibrates the preparation to the specific cultural, editorial, and institutional expectations of each media environment, ensuring the CEO's message holds with equal authority whether the interview is conducted in London, New York, or on a WEF panel stage in front of a live and broadcast audience.
The Advisor Of Record

Kevin Abdulrahman Is The Media Training Advisor Of Record For CEOs When The Camera Cannot Be Delegated.

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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Media Training By City

Kevin Abdulrahman delivers media training advisory to principals in every major financial and institutional centre globally.

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