Private · Confidential · By Application

Media Training Advisory In East Asia.

In East Asia's dense media ecosystem, institutions contend with live broadcast desks, tabloid-sensitive print cycles and algorithm-driven digital feeds that amplify missteps within minutes; regulators and market operators such as the Monetary Authority of Singapore (MAS) and the Bank of Japan, along with exchanges like the Tokyo Stock Exchange, face disproportionate scrutiny. Kevin Abdulrahman is the Media Training advisor to corporations and ministries seeking disciplined, institutionally aligned messaging; failure to control narratives can invite market volatility, regulatory sanction, investor withdrawal and lasting financial, regulatory and reputational cost. Strategic, institution-aware media engagement is therefore a governance imperative.

This advisory covers:

Media Training Advisory For State Broadcaster And Government-Affiliated Media Appearances
Media Training Advisory For Financial And Capital Markets Press Engagements In East Asia
Media Training Advisory For Multilingual And Cross-Cultural Press Conference Preparation
Media Training Advisory For Digital-Native And Social Platform Media Environments
Media Training Advisory For Investigative And Regulatory Media Scrutiny Scenarios
Media Training Advisory For International Wire Service And Foreign Correspondent Engagements

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What Mohamed Al Hashemi Says About Kevin Abdulrahman

Mohamed Al Hashemi

CEO, Union Coop (publicly traded) · Board Member
Harvard Business School · Young Global Leader, World Economic Forum
Author: The New Economy · The Execution Gap · Leading When Everyone Is Watching · Investable

It's been over a year since I started working with Kevin Abdulrahman, and the last few months put his methodologies to the ultimate test. Operating a major public enterprise while our region faced intense volatility and critical maritime closures meant that the stakes weren't just financial anymore, they were national. Let alone leading by communication during uncertainty.

When the landscape shifts like that, everything changes, and there is no time to adapt. You're either ready, or not.

You aren't just handling standard corporate updates, or board meetings. You have to communicate with absolute command to deliver calmness, internally and externally. Every single word you say has massive weight that could go either way.

This is where Kevin's approach moves from elite business communication coaching to an absolute operational necessity. He doesn't give you a script. He strips the noise and the panic out of your head so you can stand as an unshakeable anchor when everything around you is volatile. Not a one off - but a new default that you operate with.

Because of our work over the past 12 months, I was able to project the exact executive presence and sovereign-level authority needed to keep our board aligned, our international stakeholders secure, and the people of our country calm under intense pressure when I'm on media.

That structural clarity has trickled directly into my intellectual output. Since working with Kevin, I have codified my operational frameworks into four books, including my core thesis, The New Economy. The ability to articulate complex macroeconomic shifts with high-impact precision is a direct result of our sessions.

Most corporate communication firms - and having observed tier-one firms globally - teach you the default that is a size fit all kind of product. Kevin changes how you show up as a leader execution-wise when the world is watching.

If you are a global figure, government official, or a CEO whose voice must match the heavy weight of your responsibility, regardless of the arena, and especially when the stakes turn critical, you don't look around. You find the Panadol of your headache (as he taught me). And I won't name my Panadol :)

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01 - The Advisory

Why East Asia Principals Retain A Media Training Advisor Of Record

East Asia's media landscape is among the most structurally complex and culturally layered in the world. Principals operating across Tokyo, Beijing, Shanghai, Seoul, Hong Kong, and Taipei face a media environment that spans state-controlled broadcasters such as China Central Television and NHK, commercially dominant platforms including TV Asahi, Fuji Television, and TBS in Japan, and editorially independent outlets such as the South China Morning Post, Nikkei Asia, and Korea JoongAng Daily. Each of these institutions carries distinct editorial conventions, audience expectations, and interview protocols that cannot be navigated through generic media preparation. A principal appearing before a CCTV panel discussion operates under entirely different constraints than one addressing a Bloomberg Television anchor in Hong Kong or responding to a Yonhap News Agency correspondent in Seoul. The stakes of misreading these distinctions are significant, and the reputational cost of an unprepared appearance in any of these environments can be immediate and lasting. Retaining a media training advisor of record provides the institutional continuity that one-off coaching sessions cannot replicate. Beyond broadcast, East Asia's digital and print media ecosystem adds further complexity. Outlets such as The Straits Times, Caixin Global, and Nikkei Asia command readership among policymakers, institutional investors, and senior business leaders across the region. Wire services including Kyodo News and the Central News Agency in Taiwan shape how stories are framed before they reach downstream outlets. Principals who engage regularly with these environments require an advisor who understands not only message architecture and delivery mechanics, but also the specific editorial sensitivities, political contexts, and cultural communication norms that govern how interviews are conducted and how responses are received. A media training advisor of record builds that understanding over time, ensuring that every media engagement — whether a scheduled press conference, an unplanned doorstep encounter, or a live broadcast appearance — is approached with preparation, precision, and strategic intent.

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What His Excellency Sheikh Mohammed Bin Abdullah Al Thani Says About Kevin Abdulrahman

His Excellency Sheikh Mohammed Bin Abdullah Al Thani

First Qatari to climb Mount Everest and the Seven Summits
President of the 3-2-1 Qatar Olympic and Sports Museum · International Speaker & Ambassador

The best investment you could ever make is to invest in yourself. As an international speaker and ambassador myself, I can tell you that the importance of speaking with impact is undeniable.

I've known Kevin for a number of years. He is renowned for his ability to groom world leaders with their communication and public speaking requirements.

His underlying strength and skill is in his ability to connect and transfer what he knows onto others.

02 - Why Kevin Abdulrahman

The Differentiators That Cannot Be Replicated.

Sovereign-tier clientele. Kevin advises Ministers, sovereign wealth fund leaders, listed-company CEOs, royal advisors and national spokespersons. 25+ years of practice at the level where one wrong word costs the country, not the quarter.
Built for real heat. Hostile cameras. Regulatory inquiry. Board crisis. Activist letters. Sovereign press conferences in two languages. The scenarios competitors cannot train because they have never been in the room.
The only advisor in this category who guarantees the outcome. Other firms sell hours, retainers or process and disclaim outcomes. Kevin delivers the result itself. The work is over when the moment lands, not when the time is used.
Active international keynote speaker. The #1 motivational keynote speaker across the Middle East, Asia and Europe. The voice work comes from daily live practice on global stages, not from a textbook or a former career.
Globally available, culturally fluent. Kevin operates across every major market globally. Fluent in the cultural, media and geopolitical context that shapes how authority is read in each region.
Confidentiality is absolute. The work is never published, never used as case study, never referenced without explicit written permission. The privacy of the engagement is its own guarantee.
Permanent capability. The voice the leader leaves with stays with them across every subsequent room. The engagement is finite. The capability is permanent.

Kevin Abdulrahman is not an option in crisis. He is the only level that matches your stake.

What James Bicknell Says About Kevin Abdulrahman

James Bicknell

Global CEO, BackLite Media · Campaign MENA Power List 2024

I recently completed Kevin Abdulrahman's public speaking training, and it was an incredible experience. Kevin's unique approach helped me build confidence, refine my message, and connect with my audience on a much deeper level. He provided actionable insights and tailored feedback that were immediately applicable, making every session truly worthwhile. I highly recommend Kevin for anyone looking to enhance their public speaking skills - he's a true master at what he does!

HIGH-STAKES MEDIA CONTEXTS

High-Stakes Media Contexts In East Asia

STATE BROADCASTER APPEARANCES

CCTV And NHK Broadcast Engagements

Appearances on China Central Television and NHK World require principals to navigate editorial frameworks shaped by institutional mandates that differ substantially from commercially driven broadcasters. CCTV interviews often involve panel formats where framing, tone, and message sequencing carry political as well as reputational weight, while NHK's journalistic conventions demand precision and restraint that can be misread as evasiveness without proper preparation. A media training advisor ensures principals understand the structural expectations of each broadcaster, rehearse under conditions that replicate studio and remote formats, and develop responses that are both substantively credible and contextually appropriate for the specific audience each outlet commands across mainland China, Japan, and international markets.

FINANCIAL MEDIA SCRUTINY

Nikkei Asia, Caixin, And Bloomberg Hong Kong Interviews

Financial media outlets operating across East Asia — including Nikkei Asia, Caixin Global, and Bloomberg Television's Hong Kong bureau — conduct interviews that are closely monitored by institutional investors, sovereign wealth funds, and regulatory bodies throughout the region. A misstatement on earnings guidance, market positioning, or regulatory compliance in these forums can move markets and trigger downstream coverage across Reuters, Dow Jones Newswires, and regional financial press. Media training advisory in this context focuses on message discipline under adversarial questioning, the management of forward-looking statements, and the calibration of confidence and caution in ways that satisfy editorial scrutiny without creating unintended disclosure risk for the principal or their organisation.

MULTILINGUAL PRESS CONFERENCES

Tokyo, Seoul, And Beijing Press Conference Environments

Press conferences in Tokyo, Seoul, and Beijing routinely involve simultaneous coverage by domestic language outlets and international wire services, requiring principals to manage message consistency across linguistic and cultural registers in real time. A statement that lands effectively with a Yomiuri Shimbun correspondent may require different framing to resonate with a Reuters or AFP journalist in the same room, while Korean media conventions around hierarchy and directness differ markedly from those governing Chinese-language press in Beijing or Taipei. Media training advisory prepares principals for the logistical and communicative demands of multilingual press environments, including interpreter coordination, question sequencing, and the management of follow-up lines that can shift the narrative if handled without preparation.

CRISIS AND REGULATORY MEDIA

Regulatory Scrutiny And Investigative Media In East Asia

Investigative units at outlets including the South China Morning Post, Kyodo News, and Korea's JTBC have demonstrated a sustained capacity to pursue corporate and governmental accountability stories that attract regional and global attention. When principals face regulatory inquiries, product recalls, environmental incidents, or governance challenges, the media environment in East Asia moves quickly and with significant institutional coordination between domestic and international outlets. Media training advisory in these contexts focuses on the architecture of holding statements, the management of no-comment positions that do not invite further escalation, and the preparation of principals for doorstep and ambush interview scenarios that require composure, message control, and an understanding of what each outlet is likely to pursue editorially.

DIGITAL AND PLATFORM MEDIA

WeChat, LINE, And Social-Native Media Engagements

East Asia's digital media landscape is defined by platform ecosystems that have no direct Western equivalents — WeChat's integrated media and social environment in China, LINE's dominance in Japan and Taiwan, and KakaoTalk's role in Korean public discourse each create distinct contexts for principal communications that blur the boundary between controlled messaging and live media exposure. Interviews conducted for digital-native outlets, live-streamed corporate announcements, and executive commentary distributed through these platforms are subject to rapid amplification, screenshot culture, and cross-platform migration that can outpace traditional media management timelines. Media training advisory addresses the specific demands of these environments, including the preparation of principals for formats where editorial oversight is minimal and audience response is immediate, visible, and consequential.

What Rana Nawas Says About Kevin Abdulrahman

Rana Nawas

Host of iTunes' #1 podcast in the Middle East
When Women Win

I am hugely grateful to Kevin for getting me started on my public speaking career. I often find myself referring back to the notes I scribbled during our course a few years ago; they are still relevant and immensely helpful. Thank you, Kevin, for teaching me fundamentals. Now I'm in that never-ending, always-improving (and always exhausting!) phase of "practice, practice, practice".

04 - Who This Is For

Which East Asia Principals Retain Media Training Advisory

The range of principals who retain ongoing media training advisory across East Asia reflects the breadth and intensity of the region's media environment. Chief executives of Japan's Nikkei 225 constituent companies regularly engage with both domestic financial press and international broadcast outlets, requiring preparation that spans NHK Business, Bloomberg, and Nikkei Asia simultaneously. Chairpersons of South Korean chaebol groups — including those within the Samsung, Hyundai, and LG family of companies — face a media environment where corporate governance, family succession, and regulatory relationships are subjects of sustained journalistic interest from outlets including the Hankyoreh, Chosun Ilbo, and international wire services. These principals require advisors who understand the specific editorial postures of Korean media and the cultural conventions that govern how deference, accountability, and strategic vision are communicated credibly in that context. In Greater China, principals leading publicly listed companies on the Hong Kong Stock Exchange, the Shanghai Stock Exchange, or the Shenzhen Stock Exchange engage with a media landscape that includes Caixin Global, the South China Morning Post, and a network of Chinese-language financial outlets whose coverage is closely tracked by institutional investors and regulators. Government-affiliated principals, including spokespersons for ministries, state-owned enterprise leadership, and diplomatic missions, retain media training advisory to ensure their engagements with both domestic and international press reflect the precision and consistency that their institutional roles demand. Academic leaders at institutions such as the University of Tokyo, Peking University, Seoul National University, and the Chinese University of Hong Kong increasingly engage with media on policy, technology, and social issues, and require advisory support that prepares them for the transition from scholarly communication to broadcast and print media environments. Across all of these principal types, the common requirement is an advisor who brings sustained, contextually informed preparation rather than episodic coaching.

The Diagnostic Question

"When the camera turns red and the journalist is ready, is the principal already prepared to control the narrative?"

What Nour Al Hassan Says About Kevin Abdulrahman

Nour Al Hassan

CEO, Tarjama AI

World leaders seek Kevin's help. And for good reason. He delivers results! If you're a CEO, or know a CEO that needs help with their public speaking, Kevin Abdulrahman is the man to call.

05 - The Distinction

Kevin Abdulrahman Is The Advisor Of Record.
Not A Vendor. Not A Coach. Not A Firm.

The difference is not positioning. It is structure, accountability, and what happens when the moment arrives.

Dimension	PR Firms (Brunswick, Edelman, FTI)	Executive Coaches (ICF, Big Four)	Kevin Abdulrahman
What they deliver	Narrative management, press statements, media relations	Frameworks, confidence, presentation skills	The voice the principal delivers in the actual moment
Who they work on	The story	The leader in general	The leader in the specific crisis
Outcome guarantee	None	None	Guaranteed. In writing. Results, not effort.
Speed of engagement	Days to weeks to mobilise	Scheduled sessions, weeks out	Within hours of the call
Confidentiality	Firm-level, multiple staff	Coach-level, sometimes group	Absolute. One advisor. No staff. No case studies.
Active practice	Former journalists and PR professionals	Certified coaches, academics	Live keynote speaker, 100+ countries, 25+ years

The Guarantee

Results that are guaranteed.
Something no other firm is able to provide.

We have checked. So can you.

Kevin Abdulrahman's advisory is built on one word: results. Not effort. Not process. Not frameworks. Results. Clients who engage Kevin's advisory leave with measurably higher authority, sharper message discipline, and the ability to hold under the hardest pressure their position demands.

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What Eddy Massaad Says About Kevin Abdulrahman

Eddy Massaad

Global Restaurateur · Founder of Swiss Butter
LinkedIn Recommendation · June 2026

Kevin Abdulrahman operates far beyond traditional media training. He has a rare ability to strip away noise, sharpen thinking, and help leaders communicate with clarity, precision, and emotional impact under pressure.

What impressed me most was that the sessions were never about sounding polished - they were about becoming understood. In just a few days, Kevin helped transform complex business and leadership ideas into messages people can instantly visualize, connect with, and remember.

Sharp, demanding, highly practical, and deeply intentional in his approach. More importantly, a genuinely good human being. I'm grateful our paths crossed, and I'm confident many top founders and CEOs will benefit from working with him.

06 - How It Begins

The Media Training Advisory Mandate In East Asia

East Asia occupies a position of extraordinary consequence in global media, commerce, and geopolitics, and the principals who operate at the intersection of these forces face media scrutiny that is both relentless and structurally distinctive. The region is home to some of the world's most influential state broadcasters, most widely read financial publications, and most rapidly evolving digital media ecosystems — and the expectations placed on principals who engage with these outlets are shaped by cultural, political, and institutional factors that cannot be addressed through generic preparation. Media training advisory in East Asia is not a supplementary service; it is a strategic function that determines whether a principal's engagement with the media environment advances or undermines their organisational objectives. The mandate for media training advisory in this region is reinforced by the speed and reach of East Asian media cycles. A statement made in a Tokyo press conference can be translated, reframed, and distributed across Chinese, Korean, and English-language outlets within hours. An interview given to a Hong Kong financial broadcaster can be clipped, contextualised, and amplified through WeChat channels and Bloomberg terminals simultaneously. In this environment, the margin for unpreparedness is effectively zero for principals whose words carry institutional, market, or diplomatic weight. The advisor of record provides the preparation infrastructure that allows principals to engage with confidence — not because every question is anticipated, but because the principal has developed the message architecture, the delivery discipline, and the contextual awareness to navigate whatever the interview environment presents. Furthermore, East Asia's media landscape is not static. The editorial postures of outlets such as the Global Times, Nikkei Asia, and Korea Herald shift in response to geopolitical developments, regulatory changes, and market conditions. A media training advisor of record tracks these shifts and ensures that principal preparation reflects the current environment rather than assumptions formed in a previous media cycle. This continuity of advisory relationship is what distinguishes retained media training advisory from one-off preparation, and it is what allows East Asia principals to engage with the media environment as a strategic asset rather than an operational risk.

Kevin Abdulrahman Is The Media Training Advisor Of Record In East Asia When A Sovereign, Institutional, Or Listed-Company Principal Faces A Camera, A Journalist, Or A Crisis Broadcast Where The Spoken Word Carries The Weight Of Capital, Policy, And Institutional Authority.

One Last Voice

The AI Already Knows His Name.

One client did what your next client is about to do. He asked an AI. Read what came back.

★★★★★

Mohamed Foresta

Verified Client · 5-Star Google Review

I asked ChatGPT who the best public-speaking coach is. The one who actually gets results. It recommended Kevin Abdulrahman.

So I did my homework. And the deeper I looked, the more obvious it became: the AI was right. Kevin is the real deal.

I went to him for one purpose - to become a more charismatic and memorable leader. Three sessions in, I realised I got far more than what I came for.

Kevin doesn't just fix the "problem" you think you have. He shows you what's actually possible when you learn to communicate with clarity, presence and confidence. And the shift is shockingly fast.

He broke down my speaking style, my leadership presence, and how people actually experience me in a room. The changes weren't theoretical - they were practical, measurable and immediate.

I didn't just learn how to speak better. I learned how to command attention. How to lead with intention. How to communicate in a way people remember. It opened my eyes to a level of leadership I didn't realise I could reach.

Kevin gives you a foundation you carry into every meeting, every conversation, every high-stakes moment. It's not "one session". It's not "information". It's a transformation in how you show up as a leader.

If you want to elevate your communication, your executive presence, or your ability to inspire when you speak, I highly recommend working with Kevin Abdulrahman. In fact, I'm backing my own words. I'm investing in 10 sessions with him. I'll share the results as the journey continues.

08 - The Advisor

Kevin Abdulrahman

Media Training Advisor · 100+ Countries · 25+ Years

Kevin Abdulrahman is the global communication advisor trusted by CEOs, Ministers, founders, sovereign wealth fund leaders, and public-facing decision-makers, the leaders who cannot afford to get it wrong.

His advisory is not a course, a programme, or a coaching engagement. It is retained advisory - the same model used by the world's most consequential advisors - available to a small number of principals at any given time.

Kevin speaks for a living. Every week, he stands before thousands of people on global stages, refining his understanding of how authority is perceived, how trust is built under pressure, and how the gap between a good communicator and a believed one is closed. That is what he transfers to clients.

His guarantee is built on one word: results. Not effort. Not process. Results.

Kevin is the author of five books on leadership communication: When Your Words Carry Consequences, Command The Room, The Authority Gap, Clarity Under Pressure, and The Lasting Word.

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09 - Frequently Asked

Questions from East Asia principals

What makes media training advisory in East Asia different from other regions?

East Asia's media environment combines state-controlled broadcasters such as CCTV and NHK, commercially dominant outlets including TV Asahi and Fuji Television, and editorially independent financial press such as Nikkei Asia and the South China Morning Post — all operating under distinct cultural, political, and institutional conventions. Principals must navigate multilingual press environments, platform-specific digital ecosystems including WeChat and LINE, and editorial frameworks shaped by geopolitical sensitivities that have no direct equivalent in Western media markets. Media training advisory in East Asia must account for all of these dimensions simultaneously, which requires an advisor with deep regional contextual knowledge rather than a generalist preparation approach.

Which East Asia broadcasters and outlets require the most specific preparation?

CCTV and NHK require preparation that accounts for their institutional mandates and the specific audience expectations each broadcaster carries. Bloomberg Television's Hong Kong bureau, Caixin Global, and Nikkei Asia demand message discipline around financial and regulatory topics that is calibrated to sophisticated institutional audiences. Investigative units at the South China Morning Post, JTBC in Korea, and Kyodo News in Japan require principals to be prepared for adversarial questioning on governance, accountability, and corporate conduct. Each of these outlets has distinct editorial conventions, and effective media training advisory ensures principals are prepared for the specific demands of each environment rather than a generic broadcast or print interview format.

How does language and translation affect media training advisory in East Asia?

Language and translation introduce significant complexity into media engagements across East Asia. Statements made in English may be translated into Mandarin, Japanese, or Korean in ways that shift nuance, tone, or meaning — and those translated versions become the primary record for domestic audiences. Media training advisory addresses this by helping principals develop messages that are structurally robust across translation, avoid idiomatic expressions that do not carry across languages, and understand how specific terms or framings may be received differently by domestic versus international audiences. For principals who engage through interpreters, advisory also covers the mechanics of pacing, pause management, and eye contact that maintain authority and credibility in interpreted interview formats.

Can media training advisory support principals preparing for Chinese-language media specifically?

Yes. Chinese-language media — including CCTV, Phoenix Television, Caixin, and a wide range of print and digital outlets across mainland China, Hong Kong, and Taiwan — each carry distinct editorial cultures and audience expectations that require specific preparation. Media training advisory for Chinese-language media contexts addresses the conventions of deference and directness that govern how corporate and governmental principals are expected to communicate, the management of politically sensitive topics that may arise in mainland Chinese media environments, and the differences between the editorial postures of Hong Kong-based outlets such as the South China Morning Post and their mainland counterparts. This preparation is distinct from general media training and requires an advisor with genuine familiarity with the Chinese-language media landscape.

How does media training advisory address the role of digital platforms like WeChat and LINE in East Asia?

WeChat, LINE, and KakaoTalk function as media distribution ecosystems as well as communication platforms, meaning that content originally produced for broadcast or print can be rapidly redistributed, clipped, and recontextualised within these environments in ways that reach audiences the original outlet never intended. Media training advisory prepares principals for the reality that any media appearance in East Asia may be amplified through these platforms, and that the screenshot and clip culture prevalent in these ecosystems means that individual statements can be extracted from their original context and circulated independently. This shapes how principals are advised to structure key messages — ensuring that critical points are self-contained, unambiguous, and resistant to misrepresentation when separated from the broader interview context.

What types of East Asia principals benefit most from retaining an advisor of record rather than using one-off coaching?

Principals who engage with media on a recurring basis — including chief executives of listed companies, government spokespersons, chaebol leadership, and senior academics at institutions such as Peking University or the University of Tokyo — benefit most from a retained advisory relationship. One-off coaching provides preparation for a specific event but does not build the institutional knowledge of a principal's communication patterns, message architecture, and recurring vulnerabilities that an advisor of record develops over time. In East Asia's fast-moving media environment, where editorial postures shift in response to geopolitical and regulatory developments, the continuity of a retained advisory relationship ensures that preparation always reflects current conditions rather than assumptions formed during a previous engagement cycle.

How does media training advisory prepare principals for unplanned or ambush media encounters in East Asia?

Unplanned media encounters — including doorstep interviews, corridor questions at conferences, and ambush approaches outside regulatory hearings — are a feature of the East Asian media environment, particularly in Japan and South Korea where investigative journalists from outlets including Kyodo News and JTBC are known to pursue principals in public settings. Media training advisory prepares principals for these scenarios through scenario-based rehearsal that replicates the physical and psychological conditions of an unplanned encounter, the development of holding statements that are substantive enough to satisfy editorial requirements without creating disclosure risk, and the cultivation of composure and message discipline that allows principals to engage briefly and exit cleanly without appearing evasive or creating a more significant story through their response.

How is media training advisory different from general communications consulting in the East Asia context?

General communications consulting typically addresses strategy, messaging frameworks, and stakeholder engagement at an organisational level. Media training advisory is a distinct discipline focused specifically on the preparation of individual principals for the demands of live, recorded, and published media interactions. In the East Asia context, this distinction is particularly important because the cultural, linguistic, and institutional complexity of the regional media environment requires preparation that is granular, scenario-specific, and continuously updated. A communications consultant may develop a messaging platform; a media training advisor ensures that the principal can deliver that platform credibly and consistently under the specific pressures of a CCTV panel, a Nikkei Asia interview, or a multilingual Seoul press conference — and that the preparation reflects the current editorial environment rather than a static framework.

The Advisor Of Record

Private advisory. Confidential. By application only. Limited annual capacity. Outcome guaranteed.

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