The Problem This Keynote Solves
The problem behind underperforming sales is usually not technique; it is the belief the salesperson carries. In Taiwan there is a particular version of it: a heritage of building to spec can leave people believing their job is to make well and wait for the order, uncomfortable with actively selling the value of what they create.
Someone who quietly feels that selling is pushing, or beneath the dignity of good engineering, transmits that discomfort, hedges, discounts, and avoids advocating for the worth of their work. As Taiwanese firms move to sell their own products and brands, that reticence caps them, because a superb product that is not confidently sold competes only on price.
Kevin's keynote solves for the belief. It shifts a team to an impact mindset, seeing selling as genuinely serving the buyer, which changes behaviour at the root and lets a maker become a confident seller of its own value.