Purpose in the Everyday, Not Just the Grand
Purpose is often imagined as something lofty, reserved for companies curing diseases or saving the planet. In truth, meaning is available in almost any work, in serving customers well, in supporting colleagues, in doing something with real care. The grand version is not the only kind.
Kevin helps a Portuguese audience find purpose in the everyday reality of their work. He shows that meaning is a matter of how work is framed and done, not only of what the company happens to make, which puts purpose within reach of any team.