Selling in the Export Markets
Turkey's economy depends heavily on exports, and its sales people often sell across borders into the Middle East, Europe, Africa and Central Asia. Selling internationally means reading different cultures, expectations and ways of doing business, which is a distinct commercial skill.
Kevin, whose own work spans many markets, speaks to selling across those borders, helping a Turkish export team build trust with customers whose norms differ from their own. For an export-driven economy, that cross-cultural selling capability is central to growth.